This is the "they can always do more" critique. And they can but....
This will result in lots of cast cancelling their subscriptions. So that is a revenue loss to the company and money those cast members now kept in there pocket because it is now a benefit.
This isn't the biggest news of all time, but to be honest with you, they're not treating it as the biggest news either. It is simply a casual mention that this benefit is now coming. There was no media press event. No build up to a grand reveal. It was just simply released information.
Not everything has to be the best thing since sliced bread. I do appreciate little things and recognize this is not something they have to do.
Having said that, I appreciate they've done it.