Coaster Lover
Well-Known Member
- In the Parks
- No
But will merch/food sold in the new Cars area increase revenues that much?
Possibly, yes. Cars is one of the most profitable franchises in the Disney umbrella. Merchandise wise, Cars sells more merch (world wide) than many other popular Disney brands including Toy Story, Spider Man and the MCU. Merchandise wise, Cars' sales are along the same line as Batman (and honestly not that far behind Barbie). Does Disney still sell Cars merch around WDW without having a dedicated Cars land? Sure. Could they sell a lot more if they had a store in a land dedicated to just Cars merch? Possibly... It's one of the reason the Harry Potter lands have been expanded so much. Sure they are popular, but what REALLY drives the land is the profitability off of the merch they are selling.