Poseidon Entertainment just did a video on Disney resorts, really lauding the best it has to offer but ending with disappointment at the current trend of blander looking ones they're making, or the choices to do things like slap The Incredibles everywhere on the Contemporary, that sort of thing. It's a pretty great launching off point for discussions of "what IS Disney?" to most people - like, to me Disney is a series of design choices and styles. Ergo, something like the Yacht and Beach Club is interesting because it's that Disney style's take on those very things, the Wilderness Lodge is the Disney style's take on a mountain resort, etc. You get some characters here and there, mostly around the gift shops, but it's not overbearing.
The newer stuff is pretty much generic hotel towers, but with Disney characters drawn on some surfaces or what have you, and now it's bleeding over into the previously built hotels (e.g. "throw Beauty and the Beast into our 'Florida in the Victorian Era' themed resort because...reasons!"). I suppose to some that makes it "more Disney", but I think a stronger case can be made that it's abandoning a lot of Disney design principles, thus making it less Disney than it was before, even if that feels strange since it involves an increase in the number of visible Disney characters.