Cars 2 Money Grab....

CaptainWinter

Active Member
Rasulo strikes again

Perhaps Jay Rasulo is a real life Disney villain.

Very interesting article in the NY Times today ("A Collision of Creativity and Cash at Disney/Pixar") about the Pixar/Disney relationship. My own quick summary: at least when it comes to movies, Pixar is all about quality, Disney is all about money. Sad, if so, but seems true in this case. Here's a quote:

But in February this year, Jay Rasulo, Disney’s chief financial officer, delivered a speech called “The Value of Franchises” that seemed to potentially put Disney and Pixar on a collision course. “ ‘Toy Story,’ ” Mr. Rasulo noted, “was clearly a franchise, and we started to exploit it across multiple geographies in multiple businesses.” He said he expected “Toy Story” to drive $10 billion in retail sales alone. As a result, Disney’s movie slate going forward “will be much more focused on franchises” — like the much-anticipated Pixar sequel “Cars 2.”

Also

“This looks like the worst-case scenario,” Doug Creutz, an analyst at the Cowen Group, told me this week after absorbing the reviews. “A movie created solely to drive merchandise. It feels cynical. Parents may feel they’re watching a two-hour commercial.”

Full article at http://www.nytimes.com/2011/07/02/business/02stewart.html.
 

wizards8507

Active Member
I'm baffled by this entire conversation. Correct me if I'm getting this wrong.

DISNEY said:
Our target audience (little boys and little girls) love cars, pirates, and princesses. Let's release material with cars, pirates, and princesses.

FANBOYS said:
You greedy SOB's! How dare you provide your customers with what they want? The only obligation of the Walt Disney Company is to produce high art that will win Academy Awards.
 

xdan0920

Think for yourselfer
Original Poster
Pixar has fancied itself as the creative leader in the movie world. They pride themselves on making movies that appeal to all age groups, boys and girls, men and women, mothers and sons, fathers and daughters. Cars 2 was not made in that vein. I've no doubt that once this sequel/franchise was forced upon him, Mr. Lassester did everything he could. Unfortunately, there was not much he could do with that cast of characters, and the mandate that the film appeal more to world wide audiences.

Yes, we expect more from Pixar, because they have trained us to expect more. Making a movie such as Cars 2 will only weaken their brand. Maybe not a big deal at the moment, as the short term gain will be great. However, if this is what we can expect going forward, there will be significant brand erosion, at least stateside.



As far as the target audience being little boys and girls.

You're dead if you aim only for kids. Adults are only kids grown up, anyway.
-Walter Elias Disney
 

David S.

Member
Pixar has fancied itself as the creative leader in the movie world. They pride themselves on making movies that appeal to all age groups, boys and girls, men and women, mothers and sons, fathers and daughters. Cars 2 was not made in that vein. I've no doubt that once this sequel/franchise was forced upon him, Mr. Lassester did everything he could. Unfortunately, there was not much he could do with that cast of characters, and the mandate that the film appeal more to world wide audiences.

Just curious how you know it was "forced upon" Lasseter. In the current edition of Disney Twentythree Magazine, Lasseter talks with great passion and enthusiasm about how he got the idea for the sequel while traveling the world promoting the first Cars, and thought it would be fun to put Mater in the "fish out of water" position of trying to make sense of these other cultures. Everytime I've read or heard Lasseter talk about either Cars film, you can tell they are labors of love for him and not a "cynical money grab".

I agree that the powers that be on the business side of Disney probably green-lit the film because of its "franchise" or "merchandise" potential, but I don't think that automatically means that Lasseter had those same motivations for the sequel. He's always said he would only make sequels that could live up to the Pixar standards, and IMO this one does. And I'm not even in the so-called "target age group"!

True, I did like the first Cars better, but that's a tough act to follow as it's my second favorite Pixar film.

But I liked Cars 2 roughly 7th of the 12 Pixar films, and even preferred it over the "critically aclaimed" Toy Story 3 and WALL-E. (which is a very respectable ranking, considering the competition).

I really enjoyed Cars 2 and thought the film was very funny, the visual depictions of the various locales were AMAZING, and the film DID have heart, if not as much as the original.

You're dead if you aim only for kids. Adults are only kids grown up, anyway.
-Walter Elias Disney

Very true, and a great quote!

But he also said:

"I do not make films primarily for children. I make them for the child in all of us, whether he be six or sixty. Call the child innocence." - Walt Disney

I have a hunch that a LOT of the adults who didn't "get" the appeal of Cars 2 (ESPECIALLY the negative critics), were looking at it through the world-weary cynical eyes of the cynical age in which we live, and not seeing it through the innocent eyes of the "child in all of us", as Walt says.

Here's a great review from an actual critic who DID like and "get" the movie:

http://www.wdtimes.com/features/article_9128c336-9e7b-11e0-9923-001cc4c002e0.html

Lastly, Walt also said repeatedly that he didn't make films that were intended to please the critics' expectations of "high art", but that he made movies for his audiences - the paying public - to enjoy.

After the first "Golden Age" of Walt's animated features ended, he didn't get the universal love from the critics anymore. Many of his films were criticized, but were big hits with the public - just like Cars 2.

Not being a critical golden boy throughout his career did not stop the public from supporting Walt Disney's films, parks, and tv series throughout his lifetime and beyond.

Nor did it tarnish his reputation of "Look to the name Walt Disney for the finest in family entertainment".

And in that same spirit, I think Pixar will survive this "crises" of Cars 2 having below 50% critical approval on "Rotten Tomatoes" just fine, as the public likes the movie above 60% on that same site, and it is doing very well at the box office and undoubtedly will on Home Video as well.
 

xdan0920

Think for yourselfer
Original Poster
"In second place, Cars 2 sprang a leak. The Pixar sequel slowed 69 percent to an estimated $7.9 million. That was the steepest first-Friday-to-second-Friday drop yet for a summer Pixar release. WALL-E was the previous low at 61 percent, while the first Cars was off 53 percent at the same point. With $98.8 million in eight days, Cars 2's total was ahead of Cars' $92.5 million, but attendance was way down and the gross lead is on pace to vanish as well. While Transformers: Dark of the Moon had a 60 percent 3D share, Cars 2's fell to around 35 percent."
-From Boxofficemojo

Audiences are beginning to reject Cars 2.
 

wizards8507

Active Member
"In second place, Cars 2 sprang a leak. The Pixar sequel slowed 69 percent to an estimated $7.9 million. That was the steepest first-Friday-to-second-Friday drop yet for a summer Pixar release. WALL-E was the previous low at 61 percent, while the first Cars was off 53 percent at the same point. With $98.8 million in eight days, Cars 2's total was ahead of Cars' $92.5 million, but attendance was way down and the gross lead is on pace to vanish as well. While Transformers: Dark of the Moon had a 60 percent 3D share, Cars 2's fell to around 35 percent."
-From Boxofficemojo

Audiences are beginning to reject Cars 2.

Perhaps, but per the article that you quoted, they rejected Wall-E at relatively the same rate.
 

flavious27

Well-Known Member
Perhaps Jay Rasulo is a real life Disney villain.

Very interesting article in the NY Times today ("A Collision of Creativity and Cash at Disney/Pixar") about the Pixar/Disney relationship. My own quick summary: at least when it comes to movies, Pixar is all about quality, Disney is all about money. Sad, if so, but seems true in this case. Here's a quote:

Also

Full article at http://www.nytimes.com/2011/07/02/business/02stewart.html.

I don't care how much disney markets the movies and franchises but that marketing should not be the reason why the movies were made in the first place. With the toy story franchise, the movies worked and were outstanding and classics. Cars is okay, it isn't a go to film to watch; cars 2 is the movie that was only made to sell more cars merch and the story was a secondary thought. You hear that John was involved with the whole process with the film but if he was, the story and execution would have been at a pixar level.

"In second place, Cars 2 sprang a leak. The Pixar sequel slowed 69 percent to an estimated $7.9 million. That was the steepest first-Friday-to-second-Friday drop yet for a summer Pixar release. WALL-E was the previous low at 61 percent, while the first Cars was off 53 percent at the same point. With $98.8 million in eight days, Cars 2's total was ahead of Cars' $92.5 million, but attendance was way down and the gross lead is on pace to vanish as well. While Transformers: Dark of the Moon had a 60 percent 3D share, Cars 2's fell to around 35 percent."
-From Boxofficemojo

Audiences are beginning to reject Cars 2.

It is more than that. Cars 2 production budget is 200 mil, 80 mil more than cars. One of the most common ways to figure the "profit" a studio makes is to take 60% of the revenue and minus the production budget. Using this, cars "made" 157 million. For Disney to make the same "profit" with cars 2, it would need to draw in $600 mil, which is 138 million more. With disney only making 7% more domestically, they won't hit that pie in the sky figure. And really, cars 2 is only ahead by 6 mil because it made 6 mil more on opening day, it really hasn't made much more day to day then cars.

Right, because "good" is a definite term with absolutely no room for interpretation.

Go show 1,000 8-year-old boys "Cars" and "Casablanca" and if more than one of them prefer "Casablanca," I'll eat my shorts.

Well there is room for interpretation. PIXAR films usually appeal to both parents and children because it hits on topics and themes both understand without hanging too much on either target group. It is the same with most the Shrek films, dreamworks made films that both groups were targeted at.
 

xdan0920

Think for yourselfer
Original Poster
Perhaps, but per the article that you quoted, they rejected Wall-E at relatively the same rate.

Wrong.

69% is no where near the same as 61%.

Also with weekend numbers in, the chasm increases dramatically. Wall-E fell 48% from opening to 2nd weekend. Cars 2 has fallen 62%.
 

flavious27

Well-Known Member
Wrong.

69% is no where near the same as 61%.

Also with weekend numbers in, the chasm increases dramatically. Wall-E fell 48% from opening to 2nd weekend. Cars 2 has fallen 62%.

Raw numbers are better, cars 2 has only made 2 million more domestically, and that is only because it made 2 million more today.
 

SleepingMonk

Well-Known Member
"Disney•Pixar's weakly-received Cars 2 brought in $30.5 million in its second weekend, down a distressing 54% even including Monday, proving that audiences may be agreeing with the critics on this one. It has grossed $123 million in its first ten days and it's not looking very likely to gross $200 million, making it the first Pixar movie since A Bug's Life not to hit that milestone."

http://www.comingsoon.net
 

flavious27

Well-Known Member
"Disney•Pixar's weakly-received Cars 2 brought in $30.5 million in its second weekend, down a distressing 54% even including Monday, proving that audiences may be agreeing with the critics on this one. It has grossed $123 million in its first ten days and it's not looking very likely to gross $200 million, making it the first Pixar movie since A Bug's Life not to hit that milestone."

http://www.comingsoon.net

Lets look at the 12 day totals of the two films, cars 2 has brought in 126.3 and cars brought in 125.1.
 

VDisneyFan18

Active Member
i saw cars 2 the day it came out and thought it was pretty good but i left for the world on the 25 and i just came back on the 6th. there was alot of cars 2 related merch but it didn't look like they were selling very well
 

flavious27

Well-Known Member
i saw cars 2 the day it came out and thought it was pretty good but i left for the world on the 25 and i just came back on the 6th. there was alot of cars 2 related merch but it didn't look like they were selling very well

Well it doesn't look like cars 2 is selling tickets. The 17 day totals show that cars 2 has made less money domestically than cars, cars: 156.5 and cars 2: 148.8.

It looks like people are agreeing with the critics.
 

Iakona

Member
Well it doesn't look like cars 2 is selling tickets. The 17 day totals show that cars 2 has made less money domestically than cars, cars: 156.5 and cars 2: 148.8.

It looks like people are agreeing with the critics.

Or people are staying away because of the critics. Cars2 is a very good movie. Cars was my son and my favorite movie and my 9 year old step son loves both movies. There is nothing wrong with a movie for boys. The critics are narrow minded and a little ridiculous. One review I saw criticized the writers for not explaining how the world of talking vehicles came to be. Apparently becoming a critic means suspending your imagination.
I also wonder if the economy is keeping away people that in the past may have seen movies more than once.
 

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