Eisner is appreciated by those that have a good head on their shoulders, and hated by those that don't.
Yes, not every move he made was golden.....but I can not think of anyone that never made a bad call...Walt included.
Make a bad call? Eisner was manipulative, morally bankrupt, untrustworthy, plain as can be JERK. He thought nothing of it to just ridicule and devastate his closest friends and employees simply to better himself.
His main purpose was to take care of 2 things: himself, and Sid Bass ( the biggest Dieney shareholder at the time). Shareholders and public concern was only something he would pay lip service to. Basically, the main reason Eisner got booted is because Bass lost all of his share on a margin call after 9/11. That huge influence allowed a shift in the Disney board and gave Roy Disney the leverage he neede to finally get rid of him.
Certianly he took a company from $2 Billion to $20 Billion, but at what cost? After 1994 when Frank Wells died, Eisner canned Katzenberg and then basically ran the company into the ground with simple minded "look at me! I'm in charge!" decisions. After 1994, Disney is pretty flat in earnings and revenue. They bought ABC and Fox Famliy and that increased the booked value of the company by like $10 Billion. Doesn't mean it was done right!!!
His downfall started once Wells and Katzenberg left. He lost his #2 and #3 people and his grand decision: take on both jobs! He was already Chairman and CEO of Disney and then he took on the President title and Chair of the Studios. Why? Becuase he thought he was the only one that could do it and ONLY he had the talent.
How about how he over paid for the Fox Family Channel? He paid $5.2 Billion and afterward, Disney's own Strategic Planning figured it was worth $1.75 Billion? Disney didn't take a write down for it and its speculated simply becuase Eisner didn't want to look like he over paid by $3 Billion.
Or what about his best friend Mike Ovitz? Hires him as President, profesionally humiliated him, and then has Disney pay him over $100 million in servance pay for 14 months worth of work? And THEN tells Ovitz, were still friends, right?
Or how he flat out refused to pay Katzenberg his bonus for the simple reason: he didn't want to do it because it would appear Katzenberg had won. Instead, Eisner lets it get drawn out in court and embarasses Disney. It was great to see that the CEO of a company called one of his closest friends and #3 in the company a "little midget" and that "I'm not paying him, let him try to get it out of me". Who could forget that Ovitz had negotiated a deal that would have got Disney off the hook for "only" $90 million. Instead, Eisner reneged on the deal the final settlement was $300 million when it go to court.
What about Pixar? Disney could have owned it for $15 million!! Eisner ed all over them and tried to break every contract with them. He would agree to a movie and as soon as it did good, say a squel wouldn't count toward the contract. In the end, Disney ends up buying Pixar for BILLIONS!! Why? Simply because Eisner had decided that their animation was unstoppable when the Lion King was out. After it fell flat on its face, he didn't want to eat crow and accept Pixar back into the picture.
While Eisner did bring the company to a golden era, he did it on the backs of very competet indviduals that he basically raped and threw out the door. He would constantly promise things to employees just to keep them in check, do the opposite, and then pull the rug out from them and say that they had "resigned". He has no moral compass. What would have Disney been like today if he would have shown a little integrity? Or better yet, what would it be like today if he had been able to put his son Breck on the Board or at his successor (as he admitted he wanted to do)?
If you think Eisner was appreciated "by those that have a good head on their shoulders", I'd like to see who they are! you are obvioulsy misinformed! Eisner would never reconsider any decision he made or change his mind when it was obvious even to himself that he was wrong. YOu can't put a price on it, but I wonder how many BILLIONS he squandered because of his own ego.