No Name
Well-Known Member
WDI has some research to suggest that younger guests prefer linear narratives and active roles in theme park attractions. The bigger question is whether today’s teens will like these kinds of rides when they’re 80 or whether their tastes will shift toward the tastes of today’s 80 year olds. Theme parks are so relatively new and these linear narrative rides only really took off in the 90s, so there’s little data and lots of feedback loops. One problem is that big-budget new rides are built based on this guest preference, but rides tend to be most popular when they’re new for a lot of reasons, so then that strengthens this supposed guest preference. Things like nostalgia and IP also conflate. It’s hard to get any good data and easy to get whatever data suits their narrative. That’s a huge problem they have. But overall, the company is perpetually afraid of aging out with their audience and losing relevancy to Universal, so this is the path they think is best. Did that make any sense? Maybe. What’s my point? I don’t know. Thank you for coming to my Ted Talk.
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