Beholder
Well-Known Member
I hate the notion of including characters and themes that do NOT tie into what your company is KNOWN for simply because a corporate buyout that gave you the rights to characters.
That's like Toy-R-Us buying an adult pleasure toy company... then selling personal items in their stores because they simply acquired the rights and
determined they could make a profit from the items.
I tend to agree with the "use the in-house stuff" idea, but up until, what, 10-15 years ago, people didn't associate Pixar with Disney. Yes, Disney partnered with Pixar early on, so the association I guess has been the there. Done well, in it's proper context, a Marvel or LOTR or Star Wars or something not normally associated with the Disney "brand" can be good.
Growing up I NEVER in a million years put Disney with the Muppets, but it worked. I can't see marvel anywhere but maybe in DHS, and that's if it's pulled off with great effect. I agree that the Avengers will lose some of it's popularity, but if the focus is more broad than say just a few "key" characters, then it may work. Most of the "big" guys are from the 60's and they're making million/billion dollar movies.
I have no preference in this matter, I like Marvel, I like Disney. Natural fit? No, not at all. Can it work? Perhaps. I'm just offering up potential scenarios in which it could fit, not if it SHOULD fit. Disney has way to many properties that I wish would get developed into theme park attractions before anything else, but THAT seems like wishful thinking.