doctornick
Well-Known Member
Their timing on the hype is based on the fact that the the land will be open in a matter of weeks. This is the best time to build hype as guests can now book vacations to experience the new land.
Yep. I'm sure Disney actually has market research in terms of when people tend to plan vacations and might be coordinating the hype train to correspond to it. It wouldn't surprise me if now or soon after is when a lot of folks often plan/book vacations over the summer and Disney could be just reminding folks that they are around and they have a large new land opening to go check out.