i would not say you get immersed in "disney" per se, but you are definitely immersed if that makes sense. so if you need characters, whimsy, and other disneyisms, you may be a tad disappointed. perhaps you could say its not very geared towards kids as much as other resorts. however, i find the atmosphere of this resort on par with any of the deluxes, in my opinion. its lush and the grounds are immaculate. the main pool is one of the best [if not the best] on property. a very nice resort- a moderate price with deluxe amenities [which is often overlooked].