slappy magoo
Well-Known Member
I think it's a pretty big leap to assume that added character meals would be immediate profit centers. Disney used to have a character breakfast at OKW's Olivia's years ago but it was eliminated.
When it comes to adding restaurants or opening for additional meals, I'm sure that Disney looks at the entire resort complex as a whole. Sure a character breakfast at The Turf Club would attract business. But if it's drawing mostly guests who would otherwise have dined at 1900 Park Fare, Ohana's or Crystal Palace, then it really isn't adding to the bottom line. You're just taking business from one restaurant and shifting it to another.
Character meals are pretty expensive to operate, too. The performers receive equity wages, plus there are added positions for handlers, photographers, etc. That makes for thousands of dollars in added salaries and benefits each day above-and-beyond a non-character meal.
When all else fails, I tend to believe that Disney is pretty good at wringing every nickel, dime and quarter from our pockets. If their accountants demonstrate that a character meal at Whispering Canyon or The Turf Club would be profitable, it will get added.
For the record, I never said that character meals would be "immediate profit centers." In fact, depending on the Byzantine way DVC operations have to be separate from WDW operations, it might not be allowed to turn a profit at all. DVC resorts, I believe, have to be self-sufficient, and if they were to turn a profit, that profit has to be reimbursed to anyone who calls that resort their home resort, in the form of reduced maintenance fees. Money would have to be spent up front, but it's not like building a new restaurant from scratch, with a whole new staff and all of the expenses new restaurants incur. It's just about extending hours of places that are only open for one or two meals a day.
I can agree that Disney's pretty savvy about how to maximize their profits, but I'm not talking about something built to make them money, per se, but something that would enhance the experience of going to WDW for DVC members that wouldn't necessarily COST them money. If a restaurant run by DVC (for at least part of the time - a shared or leased restaurant between WDW & DVC?) broke even, kept DVC members happy and became a sellable "perk" to entice future DVC members, then it does indeed have a value beyond the money the restaurant brings in (or doesn't bring in).
I didn't know Olivia's used to have a character breakfast. As a result, I don't know when it stopped. I would suggest, however, that with more rooms and resorts being built all of the time, at least one fewer character meal eliminated (LTT in the MK), and more traffic in the DTD area, maybe the time has come to revisit the idea. Or maybe a character meal at Olivia's wasn't feasible, but that doesn't mean a character meal in another DVC resort is automatically unfeasible. Artist's Pallette is almost impossible to get served quickly unless you just grab bagels or pastries. Lines are ridiculous every time I've gone to AP except late lunch and bright-and-early breakfast. The food court area at WL is also packed a lot of the time. Breakfast at Boardwalk is very limited and even with ADRs at Cape May Cafe for breakfast, I've never been served "on time," waits of 20 minutes are not unheard of, so perhaps character meals in these areas will take the stress off of the eateries already there. I'm sure WDW would prefer having as few restaurants as possible and have people come in at 3am for lunch if necessary, but if they're refusing business or not able to sufficiently stagger the reservations they have, it seems to me maybe some strategically placed character meals would improve customer satisfaction, which one way or another usually improves the bottom line.
I also disagree with the notion that a new character meal automatically means other restaurants would suffer, mainly because the restaurants one would assume would "suffer" are in high traffic areas and have to refuse requests much of the time anyway. If a character breakfast opened at Turf Club, and a DVC member decided to go there instead of the character breakfast at Ohanas, I'd be willing to bet a shiny nickel SOMEONE would snap that open ADR at Ohanas up. :lol:
On the flip-flop, if you're a DVC member and you can't get the reservations you want at Le Cellier or the Castle or Primetime or wherever else, well here would be an opportunity to get into a restaurant that not everyone CAN get into. It possibly enhances it's "unique-ness," due to its exclusivity. It affords DVC members more time in the parks to not wait on line for autographs for their kids (and time is a luxury, especially at WDW).
Besides, as DVC members, we tend to go to WDW a lot more than most of the rest of the world. I know, I know, someone's gonna pipe in and say "hey, I'm not a DVC member and I go ever third week for 10 days at a clip." We go more than MOST of the rest of the world, but not necessarily more than everyone. As a result, you probably have a better shot at DVC members being able to take more days slow 'n easy than a family that goes less frequently, so they'll want to spend more time in the parks.
In my opinion the main drawback is that, since I'm mainly talking about restaurants in resorts, it might be more of a pain to get to them. But again, since we're talking about DVC members, I'd have high confidence in predicting that, on any given day, out of the thousands of DVC rooms booked, you'll find enough members who'd like to get face time with characters to support a DVC-centric character meal. And if I'm wrong, hell, make the meal seasonal, or stagger the times to it's only a few days a week. See if there is a desire, and if there isn't, lose it. I think there would be.