Brer Oswald
Well-Known Member
This is a huge problem with Iger's Disney, and the brand erosion I believe Abigail is referring to. The Disney brand feels about as diverse as it was in the late 30s, when it really didn't need to be that diverse. The new Disney brand has become: "Marvel, Star Wars, and Dinsey Animation (aka, Mickey Mouse, Toy Story, Frozen)". Just about everything else is considered filler, that they only bring out when they absolutely need something else. These aquistions should have been something to add on to the growing brand, but instead, merely replaced what came before. Mickey and Toy Story are the only existing Disney properties that have improved under Iger's tenure.Look at Disney+ and realize their number 1 show is The Simpson's and their only new must watch show is Mandalorian, a Lucasfilm show. The biggest new coming shows and movies are all IP's Iger purchased. Soul, the Marvel Shows, and The Star Wars Shows. Look at Hulu and their new original shows, they all are coming from Fox. It is the streaming services that will provide the profits the company needs to expand the parks, pay the Cast Members more and accomplish what you want.
Sure, Marvel has been an absolute success. But how long will you be able to consistently maintain the general public's interest with shows and movies about the second rate heroes, when it was the Avengers and Spider-Man that got their attention in the first place? The Mandalorian has done well, but is it a gurantee they will be able to maintain the momentum with the other shows? Will people get tired of it, like they did with the new trilogy?
Nostalgia sells. But not everyone is nostalgic for the same two properties.
Regarding Fox, I don't think they've used the aquistion well. They have a vast catalogue of films, stretching back to the Golden Age of Cinema, but it seems all Disney cares for is X-Men, Fantastic Four, and The Simpsons? The Simpsons is a big deal. But there is so much more they can do to diversify their brand rather than continuously focus on Marvel and Star Wars.
This isn't even talking about the low Cast Member morale (which hurts Disney's look and diminishes the "magic"), or Disney's foolish lack of interest in alternative mediums to film, like video games (a medium that is here to stay, and offers new opportunities for storytelling, imersion, and revenue).
Iger has done a lot to benefit Disney in the short term, but the company really needs to re-evalute some things going forward. Take the growth and maintain this momentum. Take chances when there is great opportuinity for expansion. And for the love of all that's good, treat your employees well, because they make the company what it is. "Resting on their laurels" is exactly what has gotten Disney into trouble so many times before.