Al Lutz reporting marketing push for 2011

[Tigger1988]

*Sorry for the stereotypes. But, you know...

No I don't know, since all it seems you're doing is making wide assumptions and generalizations about the millions of Star Wars fans in the world.

If you want someone to take your argument seriously back it up with facts, not insults and pot shots about "living in their parent's basements".

 

[stlbobby]

I just ran across this and had to share it as it is an example of how deeply inganed Star Wars is in our consciousness. It is an article about Disney cast memebers and has absolutely nothing to do with Star Wars, but in the following paragraph the interviewee makes an off-hand reference to the Trilogy. It is never explained and just assumed the reader will understand. This is how deeply embedded in our culture these movies are:

Sometimes thoughtless individuals like this incur the wrath of the stroller police, and their precious Bugaboos and Maclarens are intentionally relocated to a place "far, far away"—at the very back of the area cordoned off for strollers.

Here is the link:
http://www.budgettravel.com/bt-dyn/content/article/2010/05/03/AR2010050302649.html

The quote comes from the paragraph entitled "Stroller Relocation Program" about half-way down the page.

I honestly wasn't searching for this I just came across it in my daily web-surfing.

 

[Pumbas Nakasak]

I honestly wasn't searching for this I just came across it in my daily web-surfing.

its OK we all have our guilty pleasures.

 

[Tigger1988]

I found that same article linked on the main page of Yahoo this morning. Was a good read!

 

[misterID]

its OK we all have our guilty pleasures.

:lol:

This thread has turned into a dog fighting over a bone.

Jakeman had some really good posts. Can't say much more than he already has.

 

[BrerFrog]

I think you're being blinded by past accomplishments and not looking at the current state of supply and demand. As you said, you didn't even realize how many books were out there. That's because when a Star Wars book gets released, no one cares. When a Potter book gets released, it's an event.

One could argue that that is because there are way more Star Wars books than HP novels, therefore they are not such a major event. I think Harry Potter is huge - I actually didn't have to think much to say that - but Star Wars, due to its longer life, has a much bigger universe to be worked with. That does not mean HP can't catch up to it. Potter is indeed more popular, though, but it still needs to prove its popularity will last.

 

[stlbobby]

Potter is indeed more popular, though, but it still needs to prove its popularity will last.

People keep posting this but do not provide any proof or support. Just saying it doesn't make it so. There have been numerous cited articles and links proving just the opposite on this thread and not a single one supporting Harry as the more popular.

The Today Show - June 2010

From the article:

A study published in June 2010 by The Licensing Book, a trade magazine for toy manufacturers, asked boys aged 5 to 10 what their favorite movie-based toy was. The resounding No. 1 answer was “Star Wars,” beating out “Harry Potter,” “Transformers,” “G.I Joe,” “Avatar” and other recent blockbusters. Even more impressive? There hasn’t been a live-action “Star Wars” film in five years.

In the first quarter of 2009, “Star Wars” toys dominated licensed toy sales — more than 90 percent ahead of any other license — thanks in part to the new animated TV series “Star Wars: The Clone Wars,” according to Toy News online. The Christmas prior, the franchise moved 5.7 million units of toys, exceeding $450 million in toy sales for 2008.

Not so, you have to take inflation into account:

http://boxofficemojo.com/alltime/adjusted.htm

Star Wars alone made $1,416,050,800 (domestic market)

HP and the Sorceror's Stone made $444,508,200 (domestic market)

http://movies.yahoo.com/feature/lif...t-successful-movie-franchise-of-all-time.html

With inflation taken into account Star Wars franchise steamrolls HP. If you take merchandising into account HP isn't even in the same ballpark.

These are the two best examples of quoted and cited material. I have posted literally dozens of links and citations proving that Star Wars is by far the more popular franchise and yet the potter fans just keep repeating how much more popular it is.

 

[stlbobby]

I found that same article linked on the main page of Yahoo this morning. Was a good read!

I got to it from a page featured on Yahoo too. I couldn't believe it when I read it. It is exactly what I've been talking about, how Star Wars is just enmeshed in the fabric of our lives so much so that often people don't even realize it.

 

[_Scar]

I got to it from a page featured on Yahoo too. I couldn't believe it when I read it. It is exactly what I've been talking about, how Star Wars is just enmeshed in the fabric of our lives so much so that often people don't even realize it.

And so is Harry Potter. :wave:


Perhaps even more nowadays.

 

[misterID]

People keep posting this but do not provide any proof or support. Just saying it doesn't make it so. There have been numerous cited articles and links proving just the opposite on this thread and not a single one supporting Harry as the more popular.





These are the two best examples of quoted and cited material. I have posted literally dozens of links and citations proving that Star Wars is by far the more popular franchise and yet the potter fans just keep repeating how much more popular it is.

No, you just keep saying the same thing. I'm not a potter fan, but I don't need to be to see how huge the fanbase is. Is it bigger than star wars, I wouldn't think so. But its is up there with all the successful franchises. And as of right now, HP is a huge theme park and merch franchise. Right now. Not what could be. I'm sure if it was pushed at disney SW geeks would flip their wigs and it would be huge. Right now HP is the better theme park franchise. Not saying which is bigger or better. I don't think anyone really was. Just that HP is up there with the rest; SW, LOTR, Star Trek, INDY....

 

[BrerFrog]

People keep posting this but do not provide any proof or support. Just saying it doesn't make it so. There have been numerous cited articles and links proving just the opposite on this thread and not a single one supporting Harry as the more popular.

Yeah, I don't have any numbers to prove what I have just said, but that is what I feel.

It has got to count for something. :lookaroun:lol:

 

[stlbobby]

And so is Harry Potter. :wave:


Perhaps even more nowadays.

There are a few references from Harry like Quidditch or maybe muggles that have penetrated pop culture, but they aren't ingrained like Star Wars. I never said Harry wasn't successful, influential, or popular, it's just not to the point of Star Wars, and I don't think it ever will be because Star Wars was such an important film in it's moment.

No, you just keep saying the same thing. I'm not a potter fan, but I don't need to be to see how huge the fanbase is. Is it bigger than star wars, I wouldn't think so. But its is up there with all the successful franchises. And as of right now, HP is a huge theme park and merch franchise. Right now. Not what could be. I'm sure if it was pushed at disney SW geeks would flip their wigs and it would be huge. Right now HP is the better theme park franchise. Not saying which is bigger or better. I don't think anyone really was. Just that HP is up there with the rest; SW, LOTR, Star Trek, INDY....

I have to keep reiterating the points I have made because people aren't listening or aren't reading previous posts.

Even when the debate is constrained to theme park merchandise only I'm not convinced Harry is outselling Star Wars. That issue was never settled one way or the other. There were plenty of anecdotes back and forth, but no one has the hard figures.

And several posters have repeatedly try to assert that Harry has the much larger fan base, even after several posters have provided tons of factual information to the contrary. I have admitted all along HP is popular and has to be considered amongst the top franchises, but it is still not in the league of Star Wars--please see my Yankees analogy of post #172.

Yeah, I don't have any numbers to prove what I have just said, but that is what I feel.

It has got to count for something. :lookaroun:lol:

That is simply the difference between an opinion and a fact.

 

[_Scar]

All numbers say it's by far in the same league as Star Wars and just by the numbers it outgrosses Star Wars (without considering the next two movies).

Also, Star Wars merch at DHS was practically empty last week. Let's hope those fans strt buying stuff come ST2 and LTtE.

Please stop repeating yourself so I won't have to keep repeating myself lol

 

[Tigger1988]

Also, Star Wars merch at DHS was practically empty last week. Let's hope those fans strt buying stuff come ST2 and LTtE.

Funny, the shop outside Star Tours was packed when I was there last week, wall to wall people.

Perhaps you shouldn't assume people aren't buying merch based on one visit to the shop.

 

[_Scar]

Funny, the shop outside Star Tours was packed when I was there last week, wall to wall people.

Perhaps you shouldn't assume people aren't buying merch based on one visit to the shop.

I was in there a lot and It's one of my favorite places at DHS.

:shrug:

I never even adressed what people were buying. I was addressing the amount of people staying and looking around. Please read my post.

 

[Tigger1988]

"Let's hope those fans strt buying stuff come ST2 and LTtE."

What is that supposed to imply, then?

 

[stlbobby]

All numbers say it's by far in the same league as Star Wars and just by the numbers it outgrosses Star Wars (without considering the next two movies).

Also, Star Wars merch at DHS was practically empty last week. Let's hope those fans strt buying stuff come ST2 and LTtE.

Please stop repeating yourself so I won't have to keep repeating myself lol

I have to repeat myself because you aren't reading all the posts or are ignoring them. I will repost the facts again.

The Today Show - June 2010

From the article:

A study published in June 2010 by The Licensing Book, a trade magazine for toy manufacturers, asked boys aged 5 to 10 what their favorite movie-based toy was. The resounding No. 1 answer was “Star Wars,” beating out “Harry Potter,” “Transformers,” “G.I Joe,” “Avatar” and other recent blockbusters. Even more impressive? There hasn’t been a live-action “Star Wars” film in five years.

In the first quarter of 2009, “Star Wars” toys dominated licensed toy sales — more than 90 percent ahead of any other license — thanks in part to the new animated TV series “Star Wars: The Clone Wars,” according to Toy News online. The Christmas prior, the franchise moved 5.7 million units of toys, exceeding $450 million in toy sales for 2008.

Check out the "more than 90 percent ahead of any other license." Also Master Yoda quoted the historical revenue totals of Star Wars toy sales at $9 billion. Well beyond anything Harry has achieved.

And this was posted the first time you erroneously tried to compare the popularity of the movies based solely on box office.

Not so, you have to take inflation into account:

http://boxofficemojo.com/alltime/adjusted.htm

Star Wars alone made $1,416,050,800 (domestic market)

HP and the Sorceror's Stone made $444,508,200 (domestic market)

http://movies.yahoo.com/feature/lif...t-successful-movie-franchise-of-all-time.html

With inflation taken into account Star Wars franchise steamrolls HP. If you take merchandising into account HP isn't even in the same ballpark.

I will keep repeating myself until you realize your errors.

 

[misterID]

I really hate to step back into this, but SW has over a 20 year head start on HP and HP was never directly aimed at (small) children like TCW cartoon is.

Again, I'm not saying which is bigger or more important. I think the themepark merch sales would be interesting, but I don't think, imo, ST2 will be as successful, or as significant as FJ was for IOA. HP turned that park around.

 

[Tigger1988]

I really hate to step back into this, but SW has over a 20 year head start on HP and HP was never directly aimed at (small) children like TCW cartoon is.

I have to wonder who the Harry Potter Lego building sets and Lego video games are aimed at then. Most likely the same audience TCW has.

 

[stlbobby]

I really hate to step back into this, but SW has over a 20 year head start on HP and HP was never directly aimed at (small) children like TCW cartoon is.

Again, I'm not saying which is bigger or more important. I think the themepark merch sales would be interesting, but I don't think, imo, ST2 will be as successful, or as significant as FJ was for IOA. HP turned that park around.

On this point I totally agree. I don't think Star Tours will be anywhere the game changer that WWoHP is. The attractions alone don't compare harry wins that battle. And even on the in park merchandise sales I admit the jury is still out. I don't think that is a slam dunk on either side.

I was responding to posts claiming Harry is bigger than Star Wars overall and more popular right now.