Al Lutz: "Next Generation" RFID personalization coming to Fantasyland attractions

imagineer boy

Well-Known Member
I don't know, I think I'd prefer to see the Fantasyland rides just stay as simple little dark rides. They don't need to be really advanced like this. :shrug:
 

hokielutz

Well-Known Member
Sounds like Disney could be a great place for identity theives to hang out. Imagine if your ticket or key to the kingdom has you name, address, creditcard #, phone number, etc.


Doubt it, it would just have the card number.


But the other thing is could someone attempt to steal an RFID tag number and use it for their own purpose? Such as carrying a reader on their person and possibly pickup the RFID signature of people they are standing near?

I am guessing there are security measures to prevent this, but it just cropped up in my head as a possible risk.
 

kramden88

Member
If you think there was an uproar over the "finger printing" at the turnstyles, just watch for the privacy screamers on this one.

I personally love the idea, they can almost track everything that a resort guest does now with their Key to the World card....people just don't think about it.

Those fingerprint readers are nonsense to begin with. I've never found them to be very accurate, just a step up from the finger ratio machines. More of a deterrent, if anything.
 

hokielutz

Well-Known Member
Very briefly :

It will take away the requirement to pull out tickets and insert them into machines. Fastpass will become considerably more efficient.

EMH will no longer require guests to pull out tickets to enter attractions. A sensor at each attraction would ID who is eligable and who is not.

At the the resorts, keyless room entry.

The whole RFID program is massive, and covers a lot more than just being ticketless.


Just to be on the record... it sounds like an awesome technology to employ, and hopefully for more than just tickets.

I could see the TTA getting retrofitted to have personalized futuristic advertisements that could be displayed in the tunnels you pass through that would use names of those in the cars. Nothing that is real life marketing, but for fun. It would sure liven up the empty corridors we pass through with extra theming.
 

TalkingHead

Well-Known Member
Having an AA "talk" to you is a lazy way to create an immersive experience. I never thought this method worked well at E.T. but I suppose it has potential. Most of the AAs in Fantasyland have static faces, so I wonder if this means they would completely upgrade these figures?

As for this plan...If it means Fantasyland gets some TLC with thorough refurbs, updated effects, new AAs, and added rides, then by all means it's a good plan.

If it means that the extent of the changes is programming AAs that stand in front of speakers that say the guests' names, then I'm more lukewarm to the idea.

I also wonder what kind of questions would be on that survey...
 

kramden88

Member
Having an AA "talk" to you is a generic way to create an immersive experience. I never thought this method worked well at E.T. but I suppose it has potential. Most of the AAs in Fantasyland have static faces, so I wonder if this means they would completely upgrade these figures?

As for this plan...If it means Fantasyland gets some TLC with thorough refurbs, updated effects, new AAs, and added rides, then by all means it's a good plan.

If it means that the extent of the changes is programming AAs that stand in front of speakers that say the guests' names, then I'm more lukewarm to the idea.

I also wonder what kind of questions would be on that survey...

SAMPLE:
'Have you heard Disney's best kept secret?'

'Have you heard about the new Disney Cruise Line itineraries coming out this summer?'
 

SWatsi

Member
Sounds very interesting. Potentially very fun and\or useful & efficient.

If this can pass on your name to attractions, you might end up getting called out personally by Mr. Potato Head at TSMM, or at Turtle Talk? If\when you respond they'll be able to direct their comments to you. That would be quite funny if it caught a family member off guard. :D

The practical uses seem like they could potentially be a lot more efficient for Disney, and yourself.
 

kramden88

Member
Just to be on the record... it sounds like an awesome technology to employ, and hopefully for more than just tickets.

I could see the TTA getting retrofitted to have personalized futuristic advertisements that could be displayed in the tunnels you pass through that would use names of those in the cars. Nothing that is real life marketing, but for fun. It would sure liven up the empty corridors we pass through with extra theming.

Brilliant. Something along the lines of those new CoP posters.
 

EPCOT Explorer

New Member
OK. They do and they have a happy Fanboy. This would and it's imoplications would not only be HUGE for the resort but for the entertainment value and even it's industry.

Cmon, Disney...Do what you NEED to do.
 

NX2I85

Active Member
In theory I like the idea of using RFID technology to improve the vacation experience. I took my family to Great Wolf Lodge last weekend. It was very convenient having my room key and CC keyed into my wristband. Just a swipe and I was all set to open my room door or buy an adult beverage or three. :D

While there I actually thought of how WDW was missing the boat by not using that technology -how it could simplify FPs, room keys, charging, etc. I never thought of the personalized experience via interaction with AAs while on attractions.

My one practical reservation about this is the infamous Pal Mickey. What a flippin' disaster that was! :brick: Darn thing never did work right for many many guests. If there is some new breakthrough on RFID use at WDW let's just hope it goes smoothly.
 

EPCOT Explorer

New Member
OK. They do this and they have a happy Fanboy. This would and it's implications would not only be HUGE for the resort but for the entertainment value and even it's industry.

Cmon, Disney...Do what you NEED to do.
 

Phonedave

Well-Known Member
Doubt it, it would just have the card number.


But the other thing is could someone attempt to steal an RFID tag number and use it for their own purpose? Such as carrying a reader on their person and possibly pickup the RFID signature of people they are standing near?

I am guessing there are security measures to prevent this, but it just cropped up in my head as a possible risk.

I guess you could. I don't know what you would do with it, but I guess you could.

I would be interested in seeing their presentation on this. I was on our version of a "blue sky" RFID project a while back (couple of year) back then the RFID tech that was out did not make the cost/benefit of the projects worthwhile.

-dave
 

KCMO

New Member
We had a local theme park proposal in my area that was supposed to be built around this technology ten+ years ago that never got off the ground. Seems like this is an inevitable direction for theme parks, Disney might as well try and be on the forefront.
 

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