Prepare to see a retooling of Oga's Cantina menu items by Spring of 2020. Disney E&P has done extensive data analysis of both the Anaheim and Orlando consumer responses, and there is serious room for improvement.
First, the data shows that Oga's at DLR consumer engagement is actually not being driven by the desired factors (Star Wars fan experience, guest new experience, etc)... and rather, the venue is being driven in large part by the desire of adults to have adult beverages in DLR. Unfortunately, with this becoming the major factor in guest participation, the extreme costs of the menu items is leading to poor word-of-mouth and poor guest reception to the experience. So while revenues are excellent in DLR for Oga's, this isn't currently seen as leading to net positive long term outcomes due to the disconnect in the targeted versus real demographics. Meanwhile, in DHS, Oga's is underperforming already to a significant degree. At this point, TDO management believes the lack of guest interest for Oga's rests on the fact that there are many alcohol options throughout Walt Disney World, and even at Hollywood Studios. With these alternative options, guest spending at Oga's in DHS is far, far lower than at DL (as much as 35% lower in the past week). And with the number of hardcore Star Wars fans willing to drop exorbitant amounts of money on novelty drinks not materializing, E&P is now working on developing a second, lower-priced set of offerings to keep traffic high throughout next year. There is also a strong push to get another adult beverage option open in DL, but that's a contentious position and Chapek would likely have to make the call. There is clearly money to be had if the change is made (not that I'm in support).
You can also expect to see new formulas for blue and green milk, but that's a separate topic. Disney wanted their own version of butter beer, but the consumer research has shown both products are receiving nightmarish receptions. Whereas a Dole Whip or a Lefou's Brew have drastically positive-to-negative reviews, both blue and green milk are actually net negative in guest experience. That's something you never, ever, ever want to see when launching a new beverage / snack / entree. You would typically want at least 4-1 positive to negative, so to actually go negative is horrendous.
First, the data shows that Oga's at DLR consumer engagement is actually not being driven by the desired factors (Star Wars fan experience, guest new experience, etc)... and rather, the venue is being driven in large part by the desire of adults to have adult beverages in DLR. Unfortunately, with this becoming the major factor in guest participation, the extreme costs of the menu items is leading to poor word-of-mouth and poor guest reception to the experience. So while revenues are excellent in DLR for Oga's, this isn't currently seen as leading to net positive long term outcomes due to the disconnect in the targeted versus real demographics. Meanwhile, in DHS, Oga's is underperforming already to a significant degree. At this point, TDO management believes the lack of guest interest for Oga's rests on the fact that there are many alcohol options throughout Walt Disney World, and even at Hollywood Studios. With these alternative options, guest spending at Oga's in DHS is far, far lower than at DL (as much as 35% lower in the past week). And with the number of hardcore Star Wars fans willing to drop exorbitant amounts of money on novelty drinks not materializing, E&P is now working on developing a second, lower-priced set of offerings to keep traffic high throughout next year. There is also a strong push to get another adult beverage option open in DL, but that's a contentious position and Chapek would likely have to make the call. There is clearly money to be had if the change is made (not that I'm in support).
You can also expect to see new formulas for blue and green milk, but that's a separate topic. Disney wanted their own version of butter beer, but the consumer research has shown both products are receiving nightmarish receptions. Whereas a Dole Whip or a Lefou's Brew have drastically positive-to-negative reviews, both blue and green milk are actually net negative in guest experience. That's something you never, ever, ever want to see when launching a new beverage / snack / entree. You would typically want at least 4-1 positive to negative, so to actually go negative is horrendous.
