JimboJones123
Well-Known Member
Well, we talk about there being no interest in Magic Bands and MyMagic+, but every single time one of my friends gets a package 3 weeks before their trip with Magic Bands in it, they post it on Facebook and dozens of other friends chime in about how exciting this new FastPass thing is.The Disney vision of Blue Ocean was to stop building attractions, ignore the competition, and instead spend the money on Magic Bands and a new Fastpass system - something guests didn't know they wanted - very Blue ocean.
I question whether it's that genius a move really, as just because a guest didn't know they wanted it doesn't mean they'll rush to spend more money because of it, not any more than had they followed a traditional business model of building new attractions.
Blue ocean works if the public want that new thing, like a new circus or a new cruise line, but is it still great if all they do is try something nobody has much interest in, like MyMagic?
It really is quite incredible how the masses just eat it up like it is the second coming.
I will keep my card AP every single time over a Magic Band. But when people are getting new technology with flashing swirling Mickey Head lights and a grand new graphic package on all their reservation paperwork, they cannot control their excitement.
Although ROI is about as horrid as anything ever, one cannot claim that it is doing wonders for branding. Plus, it is a free souvenir. People dig the perception of free.