the.dreamfinder
Well-Known Member
The Wizarding World is the classic Disney theme park experience of yore. That's why people react the way they do to it and nothing else Disney or UNI have done recently, post WW, matches it.Good question, but from my perspective the success of Potter was due to an appropriate scale and an increased focus on retail and food outlets into the land's storytelling. I would imagine that Rowling's involvement was more about tone and detail than these things. Universal Creative had already proven themselves capable of world-class detail and world-building work on prior projects like MiB, Merlinwood, and the entire Jurassic Park area.
If there was a "magic" ingredient in the success of the land I think it's just that the Harry Potter universe in general is just tailor-made for smooth translation into a physical theme park environment and Universal's timing, at the peak of the books' and films' popularity, was impeccable. Being the first major application of robocoaster technology and effectivity serving as the real national debut of Islands of Adventure (Since Universal botched the park's original debut so horribly in '99) didn't hurt either.
It will be interesting in a decade or so to make a case study of Disney's upcoming Star Wars and Avatar projects. One will have been built under the personal influence of its IP's creator (in this case, Cameron in the "Rowling" role) and the other will not.
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