Pixieish
Well-Known Member
This "new" sense of "paid entitlement" is something I fear is getting very out of hand at the US Disney Parks.
I'm not naïve enough to say that there was never a modicum of this from the very beginning of Walt's fantasy playlands; but, there has been a significant uptick in the quantity of paying more to get more at the parks and more alarmingly - the visibility of it.
It's one thing to have a secret Club behind a hidden entrance for those that want to pay for it; but, it's an entirely different matter when you start seeing entire sections of the park carved up for VIP viewing, upcharge events, and special perks. The difference in my opinion is "seeing" it.
Club 33 or one of the EPCOT corporate hospitality venues were tantalizing because if you knew about it - there is an aura of mystery around it. The forbidden fruit factor at work. The unknown is always tempting.
Now, on a trip to Disneyland guests will find entire sections of the Hub roped off for VIPs and upcharge access. Over the course of the last several years, this has grown from a small section in the northern spoke to now wrapping around the entire front side. You see similar sections for Fantasmic and the parades. Of course the same holds true at WDW with more and more real estate and services withheld for those that pay for it.
For me at least, the alarming part is there is no veil of secrecy around this. Parks is taking the exact things that people want to do or see - and they are finding ways to monetize it. Instead of hiding it behind the curtain, they are now drawing attention to it (did you see the giant lanyards they gave to Disney After Hours guests - not very incognito). Instead of making every guest feel that they are special the moment they walk through the gate, they are creating fiefdoms of the "haves" and the "have nots". They want the average guest to see and know there is a way to get more at Disney Parks if you are willing to pay for it.
Are we at the breaking point yet where people will say enough is enough?
Unfortunately, I don't think so. For me at least, I recognize that Time is more valuable on my vacation than Money. If they continue to offer up good and services that give me ways to save time while I'm on vacation (like Disney After Hours or Fantasmic or World of Color dining) - I'll continue to take advantage of them. I just don't like how "in-your-face" it is to the guests. When FastPass gets monetized, I'm sure I'll feel guilty like I do when I'm at Universal blowing past everyone in standby while I'm deep down thanking them for not staying at a Universal Deluxe Resort.
Star Wars will unfortunately have some really cool stuff for those that want to pay for it.
Another thing about the "paid entitlement" that Iger and his cronies fail to realize - consumers catch on quickly. You can visit any of the Facebook groups and most of the questions asked are "Is X worth the extra money?". Once the youtube videos of the up-charged experiences hit the web, everyone will know exactly what they are paying for and profits from those won't be nearly what the company expects. Yes, there will be some who do it as a one-off deal, but those won't produce the huge money they want.