Except a number of insiders have given us clues as to what some of the survey results are including things the members of this board didn't think were that popular, but are. We we told that general satisfaction (GSAT) was higher for the MK with Stitch closed than open.
Of course surveys are not free from bias because just choosing what to ask about is bias. We may hate Attraction A and wonder how come Disney never asks about Attraction A so that we can spew our bile upon it. But Disney knows that Attraction A gets a good number of guests according to tracking data, and so they never ask about it.
But then, for example, our beloved Attraction B has been seeing its guest attendance numbers go down, and so Disney puts Attraction B on the survey. And then we panic thinking that Attraction B's days are numbered because of it and shake our fists that Attraction A still isn't being asked about!
Some will say "Hey, the survey is biased!" But in this scenario, no. It's not biased at all. Disney wants to know about an attraction that's getting less attendance, which is a perfectly normal thing to ask about. Or perhaps beloved Attraction B is expensive to run or needs major refurbishment and Disney wants to know if it's worth it.
Surveys are not a suggestion box. Anyone who thinks that they are doesn't understand surveys.
Anyone who thinks Disney hires expensive data and polling analysts and spends hundreds of thousands of dollars a year just to do what they wanted to do anyway is in conspiracy theory territory. Especially because Disney almost never reveals the results of the surveys, so, who are they justifying the results to? Themselves? They could have just decided to do what they want anyway.
No tool is perfect or without bias, but the claim the surveys are a sham is an absurd conspiracy.
It is very rare that a survey question has a free form text box that is relevant to current fan complaints.
Damn, LOL where do ya’ll shop around that you never get surveys with suggestion boxes?
Went to chuck e cheese this weekend, of course if you fill out the survey they will give you 100 tickets BUT they are questions in there where you can write in what they can improve on and do better. I wrote my sugestions, the generic store worker wants 10 out of 10 stars but believe me they listen.
Went to the Alamo drafthouse this past friday, after the movie I got an email with survey, in the past even if I gave them a 1 star rating regarding an issue they had, a manager always followed up to ensure customer satisfaction, BUT this time it was more like Hey what can we do to improve our services, I told them in a polite way their menu sucks(popcorn and pizza None of the signature dishes they had in the past were there) not to mention they especifally asked me what suggestions I had for them, I told them let us disposable plastic gloves for our refills like Santikos does just to throw it out there and the ability to order more food in the theater since now you have to order your food before the movie.
Heck The freaking Lego store, of course I like to give good feedback to the store as usual And there’s a block on there about what they can do differently and i gave them a sugestion and the store manager followed up with an email.
My whole job as a former ATT tech depended on good surveys from customers because they do look down upon that, but when I moved up to Sales I can tell you Management does pay attention if a customer gives you a negative review and the willingness to recommend the brand is no. Going back to ATT whenever I do something, be call their support and manage a service repair Anytime you place a No a mananger is supposed to follow up with you to ensure you are fully satisfied in anyway possible.
The whole time I‘ve been to Disney I only got one customer satisfaction email and it was right after my trip in march And to be honest like they mentioned it wasn’t suggestions, just how was your trip and they never followed up with a thank you email, you are right it all depends on who listens, but heck even Apple will listen to any suggestion you drop in the apple.com/feedback, be 5.1 Dolby support at the Time with iTunes for PC(this issue got escalated so high up I was working with an apple engineer who bought the same set up I had to replicate the issue and after months of going back and forth they finally fixed it) Disney knows they got the brand, so they understand that customers will be happy no matter what but seriously you cannot suggest anything to them unless you refer your issue to a manager for positive feedback. As a former customer service rep, that kind of feedback does matter in the metrics especially if they want to be rated by the JD power and Associates award in my opinion, but Alamo, Lego, Chuck E Cheese was done this weekend, the US postal service is optional but still you can always drop how you feel and a suggestion on how to improve.