The new park commercials

[Cmdr_Crimson]

Does anyone else think that they just gave up on how they promote their parks Anymore?

While the landscape shots look good..The rest is just...Meh, isn't their something EPIC down the road opening in a few months..Even without an apostrophe for World's in the title card just looks bad..

 

[Ayla]

The commercials running here are nothing more than reminiscing about past trips....ie, nostalgia. Nothing about what is actually happening or changing in the parks currently.

 

[WorldExplorer]

I still get ads for the 50th and KiteTails.

 

[Tuvalu]

Even without an apostrophe for World's in the title card just looks bad..

Worlds in the title card is plural, not possessive, so no apostrophe is required. Magic Kingdom, Epcot, Hollywood Studios and Animal Kingdom are all “worlds” of Disney, which is what the commercial proclaims.

I thought the spot delivered the message well. Others won’t.

If revenue increases due to interest from the commercial, advertising did its job.

 

[Sirwalterraleigh]

…so low rent

 

[WDWFREAK53]

So multiple worlds...like a universe?

 

[mightynine]

*Park Ticket does not guarantee access to any world and/or worlds

The whole "Worlds" thing doesn't work. Like a weak attempt to counter "Universe". But that's me.

 

[monothingie]

*Depicted Experiences may not be representative of what anyone else using our products and/or service may experience.

 

[Sirwalterraleigh]

*Actual Experiences may not be representative of what anyone else using our products and/or service may experience.

“Ticket ensures access to concrete immediately past Mickey spinner only. All other offerings require per use activation via app for a small fee…as long as you are running iOS 15.05 or later. Note: concrete maybe soft if surface temperature exceeds 104.5 Fahrenheit. Please wear sensible shoes”

 

[HauntedPirate]

Disney advertising has been off-the-mark for well over a decade.

The referenced advertisement strikes me as very HEA-ish; meaning, very ADD from the standpoint that very little is on the screen for more than 2-3 seconds. Nothing is given time to breathe, cram as much in as possible, visually overwhelm the viewer.

 

[monothingie]

*Park Ticket does not guarantee access to any world and/or worlds

The whole "Worlds" thing doesn't work. Like a weak attempt to counter "Universe". But that's me.

Honestly it's more of the same from Disney Marketing.

Diverse and Representative group of paid actors.
Over dramatization of events and experiences that no regular guest would ever experience.
No mention of price.
No realistic depiction of the park experience.

You want to make an effective commercial to draw in families, market value to differentiate your product from your competition.

 

[jrhwdw]

Does anyone else think that they just gave up on how they promote their parks Anymore?

While the landscape shots look good..The rest is just...Meh, isn't their something EPIC down the road opening in a few months..Even without an apostrophe for World's in the title card just looks bad..

It's Good but no look to 2025.........

 

[nickys]

Very small print:

**The images and experiences shown are intended to be representative only and cannot be guaranteed.

 

[jrhwdw]

Honestly it's more of the same from Disney Marketing.

Diverse and Representative group of paid actors.
Over dramatization of events and experiences that no regular guest would ever experience.
No mention of price.
No realistic depiction of the park experience.

You want to make an effective commercial to draw in families, market value to differentiate your product from your competition.

Looks like the Pre COVID Pyro Prim. returned in that commercial....

 

[Sirwalterraleigh]

Very small print:

**The images and experiences shown are intended to be representative only and cannot be guaranteed.

The striking thing to me is how “non-reflective” of what a standard day in wdw will look like.

 

[HauntedPirate]

Very small print:

**The images and experiences shown are intended to be representative only and cannot be guaranteed.

***Activations extra
****Line-skip prices higher and vary by season and by day
*****Line-skip only provides a likely-shorter wait than regular standby lines

 

[HauntedPirate]

Honestly it's more of the same from Disney Marketing.

Diverse and Representative group of paid actors.
Over dramatization of events and experiences that no regular guest would ever experience.
No mention of price.
No realistic depiction of the park experience.

You want to make an effective commercial to draw in families, market value to differentiate your product from your competition.

That would require people making the advertisements to have more than 6 months of real-world job experience, not to mention more life experience beyond that. But we can't fault them entirely, a lot of this also falls back on to the usual suspects - Management.

 

[Brian]

Imagine seeing the ad as someone who has never been before and thinking that you could just run down Main Street during the fireworks and give Mickey and Minnie a hug, all without running into a single person or waiting behind someone else? Quite a difference from reality.

 

[monothingie]

Does anyone else think that they just gave up on how they promote their parks Anymore?

While the landscape shots look good..The rest is just...Meh, isn't their something EPIC down the road opening in a few months..Even without an apostrophe for World's in the title card just looks bad..

It's all glamor shots and no substance. Most people see this and skeptically think "Yeah Right..."

People are beyond the bait and switch that Disney thinks they can force onto the public. The Disney rep is overpriced, stressful, crowded, and dirty.

 

[Chi84]

I think it captured the heart of what is special, especially with the final panels showing how many varied experiences are available “all in one place.” I liked the commercial and I think it will be effective.