“Something major” coming to DHS???

BrianLo

Well-Known Member
well id argue that marvel not being owned by universal doesnt really make sense to have them in their parks...same with simpsons. Eventually they will wanna retheme those areas to something they own i would think.

You do realize their parks are over 50% licensed and they are continuing to lean hard into licensing? There’s weirdness about the property belonging to their direct competitor, but they aren’t shy about licensing. Of their next 7 lands, one is original, two are licensed, two are owned IP. After epic: 1 is licensed replacing a license and 1 is licensed replacing an original. The net gain is still 50% licensed.
 

Rosso11

Well-Known Member
It's what I don't get. It took them this long to finally see Epic Universe might take attendance away and that they should add new attractions.
They’ve always known. But their strategy was never to go head to head opening year. If Epic brings more tourists to Orlando in 2025 and 26 that’s great and it will hopefully lift everyone. That’s their mentality. But they know when things start to settle that’s when they need to launch their counter attack.
 

Ayla

Well-Known Member
They’ve always known. But their strategy was never to go head to head opening year. If Epic brings more tourists to Orlando in 2025 and 26 that’s great and it will hopefully lift everyone. That’s their mentality. But they know when things start to settle that’s when they need to launch their counter attack.
The counter attack should have started within weeks of EU being announced. Now they are playing catch up.
 

Coaster Lover

Well-Known Member
In the Parks
No
1) The clue is in the name RocknRoller Coaster ... Taylor Swift is not rock and roll
2) If Disney hadn't sold the Queen library of songs would of been a good replacement
3) RNRC should be perhaps removed and link it with whatever they have in mind for Animation Courtyard.

Here is my partially sarcastic, partially serious list of potential names they could rename RnRC based off of Taylor Swift themes (mostly song names)
  • Taylor Swift's Bejeweler Coaster
  • "Superstar" Limo
  • "The Bolter"
  • "(Inappropriate Name for Someone Who Sleeps Around that the censor won't allow me to type)!": the Ride
Bonus Round... when the queue is >2 hours long, they will just play the song "Tolerate It" in the queue...
 

Parker41056

Active Member
I don’t think Disney has anything as lucrative as Marvel. I believe they tried to get the theme park rights with Hulu, but they were thwarted there. I unfortunately think GOTG is the last we’ll see of the MCU at Disney for the time being (unless they decide to use more characters that aren’t included in that contract).
IDK. From what I understand, Universal can not add or even update the land without approval from Disney going forward. Disney would play hard ball and block any Marvel upgrades or enhancements. At some point the area will look dated and will be an eye sore for Universal. I still think that Universal has the leverage as of now as they know exactly what Disney will do with the Florida Marvel rights. Disney will incorporate characters, shows, and attractions that could hurt Universal volume. However, Universal could rebrand their current Marvel area into something fresher to attract guests as well. I heard a rumor about DC and Gotham City at one point.

At any rate, their does come a break point and rather than waiting until the rides must be retried, Universal could look at a way to get something in return from Disney such as IP. Disney has some more mature IP that Universal could possibly capitalize on. Alien and Planet of the Apes come to mind. Both could have attractions and even be used at HHN. Maybe their is a cash value to get the right back. A deal needs to happen on this.
 

lazyboy97o

Well-Known Member
IDK. From what I understand, Universal can not add or even update the land without approval from Disney going forward. Disney would play hard ball and block any Marvel upgrades or enhancements.
Marvel has reasonable approval. They can’t do what you describe. So long as they are following the style guides then Universal is to be granted approval. Disney tried to look into going after Universal for not operating the area well and abandoned those efforts.
 

DKampy

Well-Known Member
They’ve always known. But their strategy was never to go head to head opening year. If Epic brings more tourists to Orlando in 2025 and 26 that’s great and it will hopefully lift everyone. That’s their mentality. But they know when things start to settle that’s when they need to launch their counter attack.
They should of attacked next year with Epic opening… people might skipped Disney altogether and say let’s do a Universal vacation for a change… If Disney had big new offerings people might say as long as we are here let’s check out the great new Disney Attractions why we are here
 

Parker41056

Active Member
The biggest question in this area is not what would cause Universal to completely relinquish the Marvel rights, but what would be necessary to give up the exclusive rights to Marvel east of the Mississippi.

As it stands, Universal is sort of in stasis with the Marvel section. They really can't add anything new (as Disney may be loathe to approve), but have to maintain what exists to keep their rights. And their attractions are based on four main categories: Hulk, X-men, Fantastic Four, and Spider-man. Two of those segments should have major films coming in the next several years. Could Disney offer access to the film versions of those characters in exchange for the right to build Iron Man, Captain America, Thor, Captain Marvel, Black Panther, etc attractions in addition to what is at Universal?

That's a more interesting question that could reap benefits for both parties.
There is a break point for both parties on this idea. Disney will play hard ball and not allow for any additions or enhancements to these existing attractions . Universal will at some point will discover that the area, attractions is dated and needs a refresh. I think their their is a cash value or IP value that would intrigue Universal. I wonder if some of the more mature FOX properties now owned by Disney would entice Universal. IP such as Alien or Planet of the Apes could have great attractions and become great additions to HHN. Or maybe Disney pays Universal some money and then Universal used that to buy rights to DC and create a Gotham City area with Batman. Lot's of possibilities. Of course if you are Universal, you know that giving up the rights what Disney will do. They will create shows, meet and greets, and attractions that could take visitors away from your parks. It's all about the breaking point.
 

pdude81

Well-Known Member
There is a break point for both parties on this idea. Disney will play hard ball and not allow for any additions or enhancements to these existing attractions . Universal will at some point will discover that the area, attractions is dated and needs a refresh. I think their their is a cash value or IP value that would intrigue Universal. I wonder if some of the more mature FOX properties now owned by Disney would entice Universal. IP such as Alien or Planet of the Apes could have great attractions and become great additions to HHN. Or maybe Disney pays Universal some money and then Universal used that to buy rights to DC and create a Gotham City area with Batman. Lot's of possibilities. Of course if you are Universal, you know that giving up the rights what Disney will do. They will create shows, meet and greets, and attractions that could take visitors away from your parks. It's all about the breaking point.
I thought DC was locked up with Six Flags decades ago. Not sure on the exclusivity though.
 

JoeCamel

Well-Known Member
There is a break point for both parties on this idea. Disney will play hard ball and not allow for any additions or enhancements to these existing attractions . Universal will at some point will discover that the area, attractions is dated and needs a refresh. I think their their is a cash value or IP value that would intrigue Universal. I wonder if some of the more mature FOX properties now owned by Disney would entice Universal. IP such as Alien or Planet of the Apes could have great attractions and become great additions to HHN. Or maybe Disney pays Universal some money and then Universal used that to buy rights to DC and create a Gotham City area with Batman. Lot's of possibilities. Of course if you are Universal, you know that giving up the rights what Disney will do. They will create shows, meet and greets, and attractions that could take visitors away from your parks. It's all about the breaking point.
I don't think the company using 70 yo toons in another part of the same park thinks Marvel is getting dated.
You spin a fantasy but as long as there is memory in Comcast about past dealings they have no desire or need to revert the rights they enjoy. Remember Disney gets a good cut of the merch along with the lease so the mouse gets his
 

doctornick

Well-Known Member
The one thing I would agree with regarding Uni and Marvel would be if there ever is an agreement there, it would be for Uni to give up their exclusive rights East of the Mississippi as opposed to simply giving up the Marvel rights they have entirely. There is zero incentive for Uni to ever make an agreement that would obligate them to spend a crapload of money retheming that entire land (and, in particular, to get ride of Spider-Man which is a premier ride for the parks).

But getting Uni to allow Disney to use the Marvel name or to put in a Iron Man or Thor or Avengers, etc ride in WDW would be a much easier discussion if Disney can offer Comcast something they would want.
 

GhostHost1000

Premium Member
The one thing I would agree with regarding Uni and Marvel would be if there ever is an agreement there, it would be for Uni to give up their exclusive rights East of the Mississippi as opposed to simply giving up the Marvel rights they have entirely. There is zero incentive for Uni to ever make an agreement that would obligate them to spend a crapload of money retheming that entire land (and, in particular, to get ride of Spider-Man which is a premier ride for the parks).

But getting Uni to allow Disney to use the Marvel name or to put in a Iron Man or Thor or Avengers, etc ride in WDW would be a much easier discussion if Disney can offer Comcast something they would want.
Disney has already been giving Comcast something they want for the last few years, more guests visiting Universal Studios
 

Andrew25

Well-Known Member
Even if Universal got something in return... doubt they would be interested. The next few years will be a competition between both resorts for the number of days visiting, they don't want to incentivize guests to replace one of their days at the other place.
 

DisneyDodo

Well-Known Member
The one thing I would agree with regarding Uni and Marvel would be if there ever is an agreement there, it would be for Uni to give up their exclusive rights East of the Mississippi as opposed to simply giving up the Marvel rights they have entirely. There is zero incentive for Uni to ever make an agreement that would obligate them to spend a crapload of money retheming that entire land (and, in particular, to get ride of Spider-Man which is a premier ride for the parks).

But getting Uni to allow Disney to use the Marvel name or to put in a Iron Man or Thor or Avengers, etc ride in WDW would be a much easier discussion if Disney can offer Comcast something they would want.
Agreed. I could see them doing some sort of character deal, where Uni gets rights to the MCU versions of certain characters in exchange for Disney getting rights to certain other characters that Uni is barely using anyway. Uni has the leverage here since Disney has more to gain so it would have to be a lopsided trade.

Disney wouldn’t need access to the entire MCU roster to build an Avengers Campus in Orlando. Adding say Black Panther, Iron Man, and Ant Man to the characters they can already use (GotG, Dr. Strange, Shang-Chi, etc.) would suffice.
 

JMcMahonEsq

Well-Known Member
They should of attacked next year with Epic opening… people might skipped Disney altogether and say let’s do a Universal vacation for a change… If Disney had big new offerings people might say as long as we are here let’s check out the great new Disney Attractions why we are here
That would make absolutely no sense. Universal opening up an entire new park is going to be the event of that year. Even if WDW is planning major upgrades to HS or AK, its not going to match what Universal is doing with Epic. It would make no sense to try and go head to head with Epic's opening. Anything new that is smaller than a brand new park is going to be lost in the Epic news cycle. Waiting until the initial marketing blitz wears off, and then hitting back with new features allows them to not get lost in the Epic noise, and to have their own shiny new things to see the following year(s)
 

Rosso11

Well-Known Member
They should of attacked next year with Epic opening… people might skipped Disney altogether and say let’s do a Universal vacation for a change… If Disney had big new offerings people might say as long as we are here let’s check out the great new Disney Attractions why we are here
I understand what you saying but that’s not how they have thought previously. When I worked for Disney it was drilled into my head Universal is not the enemy. It was other destinations outside of the Orlando area. If tourists came down for Universal there was a high probability that Disney would get some of their vacation as well. For a while when I was there it was when Vegas tried to go family friendly for that short time. Disney got nervous back then. The belief was that new attractions in the Orlando area, Disney or not, would continue to grow the pie as far as visitors. And up until this point that has held true. Just look at what a positive impact Harry Potter had on all of the Orlando area including Disney. Now with Universal’s third park the mentality is changing a bit. They know they can’t create more excitement than a new park so they are letting them have their moment and hoping for a boost from spill over. But then the gloves come off. Luckily for us theme park fans it’s the perfect storm. Big competition down the road and wall street finally seeing the value in expanding the parks and growth potential after years of them carrying the company. This is the reason a lot is being green lit right now and a good chuck of the money is going to Florida. So as long as WW3 doesn’t break out or another world wide pandemic there is good reason to finally be excited as a Disney World fan.
 

Tha Realest

Well-Known Member
Original Poster
A few thoughts re: TWDC’s ability to utilize the Marvel stuff east of the Mississippi:

1) Do we have any confidence they’d do so in a good way? Spider-Man is awful. Cosmic Rewind and Mission Breakout are good, but that pocket of the franchise has run its course and the creative minds (film side) behind them have moved on
2) Is Marvel a hot enough property now, or in the 3-5 years it’ll take for an attraction to come on board?
3) how have the rest of the Avengers campuses done in terms of boosting attendance?
 

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