JMcMahonEsq
Well-Known Member
This to me is the very interesting question, though i think the time scale might be off a bit.A few thoughts re: TWDC’s ability to utilize the Marvel stuff east of the Mississippi:
2) Is Marvel a hot enough property now, or in the 3-5 years it’ll take for an attraction to come on board?
Growing up in the 80s/90s we watched as kids Mickey and the gang in their various forms and then the next generation of WDW classics like little mermaid/lion king, ect. Such when it became time to for our parents to take us to WDW, they had their own experiences with WDW and ours as youth watching WDW IP to be the draw to the park. The Sunday Disney nights and collective experience drove people to want to make the pilgrimage to Disney, and the shared expierence of getting to meet/see what you have been watching on TV/Movies re-enforced it.
Now fast forward a generation where we are parents with young kids. We, like am sure many on this board shared the same WDW movies we loved as kids with our kids, along with some new additions like Cars/Toy Story/Frozen, ect. So you have 3 generations, from grandparents to kids who have appeal to the traditional DW IP, 2 of which are the financial decision makers. Same thing applies to Star Wars to a degree. Grandma and Grandpa remember watching those movies with us, and they want to do the same with their grandkids. We remember what it felt like to hear "I am your father" and want to see our kids faces when they realize what is happening
3-5 years from now, the kids who grew up loving Marvel are going to be in their teens or mid 20's. Mostly too old to be driving "family" vacations with what they want, and too young to be decision makers/spending on vacations of their own given demographic shifts to families starting later in life, especially in higher income brackets. So I wonder are the Marvel movies going to have the generational staying power as to form a basis for why kids 10-15 years from now are going to want to go to WDW. Are we going as grandparents going to be having Marvel nights, and will our kids be excited to get the Avengers DVD (or streaming equivalent) to show to their kids for the first time. And I think for the likely cost of any major Marvel Aquisition, that's what your really looking for. Its not just for a re-skin or to build a new ride or two. If you're making the investment that Universal likely requires to get the rights west of the Mississippi, you're looking for something to take you into the next generation of guests.