BrianLo
Well-Known Member
That’s a pretty small percentage of the annual visitor numbers, isn’t it? Aren’t there something like 50 to 60 million visitors each year?
Gate clicks, not unique visitors.
But just as a one off tail wind for repeat visitors, even if it's like a few percent. The other would be annual pass holder uptake, which is significantly higher than the 90's.
I'm certainly not unconvinced there is less repeat visitors in the attendance mix, but even still the attendance has doubled from 30 years ago. So there'd have to be major changes 'in the mix' for there to be less "theme parks are a no longer an effective tool" gen on gen.
It's overall a very interesting hypothesis and I asked Len for data (on less kids) since that was a downstream talking point in his WDW is more expensive article, but he does not have that. I think it's more a forward looking fear than something we've yet seen. But I've noticed it's almost been taken as fact than what we can generally observe in the trends yet.
Maybe it's Gen Beta that is doomed for failure though.