WDW Pro
Well-Known Member
Really not an apt comparison.. Data isn't moving in the opposite direction but rather has a different model (which perhaps Star Wars should adapt). Not every marvel movie is an Endgame-level event. There are big event movies (Endgame, Infinity War), tentpole franchise movies (Civil War, Ragnarok, GotG), and there are smaller, more niche offerings (Ant Man, Dr. Strange, etc.) that make about as much as Solo did.
Re some of your points on SW:
* TLJ revenue-wise followed the revenue drop of both Empire and of Attack of the Clones, a 30+% drop from the first film in the trilogy. If the pattern holds, Rise of Skywalker should either show a slight increase (like Return of the Jedi) or a substantial increase (like Revenge of the Sith). But was Empire a failure because it earned 30% less than A New Hope?
* Merch: Merch is still up over pre-TFA. It's declined because a) the merch was awful for TLJ, quality was down, b) there have been no new movies in the last 18 months; merch sales follow big movies, and c) there was always going to be a decline after the pent-up demand of TFA.
The big test will be Episode 9. If it earns another 1.3 billion+, then I don't think the Star Wars franchise has anything to worry about. If it slips below that number, then there is really cause for concern.
Now can we please stop turning these threads into a debate on the current state of Star Wars as a whole and just focus on Galaxy's Edge?
This is so dull at this point, that I'm just going to respond by saying "you're wrong." We have years of trajectories... I'm not going to continue falling for the trap of responding to minutiae. For example, ANH to Empire is a ridiculous comparison because ANH was in theaters of a totally different era for months on end, whereas Empire was purposefully kept in theater circulation for a standard duration. But none of that matters, and I'm not going to continue doing deep dives into the defense narrative. The truth is Disney thinks Star Wars is in trouble, they're still deeply concerned about Star Wars Land to the point of austerity measures, and even the average person on the street knows Marvel is doing great and Star Wars is struggling.