I really don't think Disney is gaining as much as anticipated from the MB thing, the executive in charge losing his job is a pretty good sign of that.
Yet.
I've written about this before somewhere or another, but in order to really drive decisions based on the data that is/could be collected you need to have enough historical data to ensure that any modeling work that you do can be trained/validated. If you are trying to use locational guest data to predict something like very accurate daily transportation flows (predict by minute/hour each day's ebb and flow of guests through your transportation system), you need historical data to train your models so that they can accurately predict this. Now that we're solidly 2 years into data collection, they could build a model using one year's data, test it's predictive power against the 2nd, and see how well their models behave.
And a lot of the types of things that they could/should be looking at will not be visible to the average guest, or potentially even the well informed guest. It should be seamless, only manifesting in either a smoother visit for the guest, or a similarly smooth visit done much more efficiently for the company.
And the person in charge losing his job would have nothing at all to do with what Disney could/should do going forward. The project obviously went over time/budget, which could be seen as unjustifiable. That does not mean that they are not currently gaining insight from the data that is being provided.
Meanwhile people spend many hours of their vacation time sitting on buses. That's time that could be spent in shops and restaurants. I can't tell you how many people I've seen exit the MK at closing, realize they have a few hours and ask how to get to DTD. After getting directions they of course just say "never mind we'll just go back to the hotel". Moving people around your resort efficiently does indeed help revenue.
Agreed, but investment in the more efficient bus system would make loads more sense than investing in a monorail system expansion. It's "neat" technology and fun for the guest, but if you're looking for improving guests movement around the resort, the agility afforded by a massive bus system far outweighs a fairly static (by nature) monorail system.
Disney busses suck currently, I'll agree wholeheartedly. Improving this bus system would be FAR cheaper, and have FAR larger impact than investing in expanding the monorails.