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Disney demonstrating what pricing power is all about

DisneyFans4Life

DisneyFans4Life

Well-Known Member
It's simple...there's nothing else like Disney anywhere else in the world and Disney knows it. They know they can continue to raise prices and people will still come. Just wait until Avatar and Star Wars and Toy Story land open...prices are going to be much higher than they are now.

Before people jump out and say that there are other theme parks like Universal, IOA, etc. that compete with Disney...I get it. They do offer stiff competition, especially with Harry Potter World, but there is only one Disney and that's what people want to see and experience.
 
ford91exploder

ford91exploder

Resident Curmudgeon
True to an extent, The price has only been hiked for US/CDN ticket purchasers, However Disney is running massive discounts in South America - there is a more moderate discount program for the UK - perhaps some of our UK members can elaborate.

In all probability the S. American discount is being written off as 'marketing expenses'
 
Jon81uk

Jon81uk

Well-Known Member
ford91exploder said:
there is a more moderate discount program for the UK - perhaps some of our UK members can elaborate.
Click to expand...

For UK guests we had a free dining (breakfast (one QS credit) at value, quick-service plan at moderate, regular DDP at deluxe/villa) offer with a $200 gift card for booking early (or $100 for later bookings) offer running this summer for 2016 bookings.
Also the UK tickets now include free memory maker (but no DisneyQuest) and often have 14 days for the price of 7. So it is £300 ($450) or less for 14 day tickets for all parks, waterparks, minigolf (before 4pm) with parkhopping and memory maker.
 
ford91exploder

ford91exploder

Resident Curmudgeon
Jon81uk said:
For UK guests we had a free dining (breakfast (one QS credit) at value, quick-service plan at moderate, regular DDP at deluxe/villa) offer with a $200 gift card for booking early (or $100 for later bookings) offer running this summer for 2016 bookings.
Also the UK tickets now include free memory maker (but no DisneyQuest) and often have 14 days for the price of 7. So it is £300 ($450) or less for 14 day tickets for all parks, waterparks, minigolf (before 4pm) with parkhopping and memory maker.
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Considering that a 10 day US ticket with the same options at current prices is $620 - You Brit's get a pretty good deal on tickets vs US/CDN buyers.

What do the room discounts look like? or since you have DDP are you paying US rack rate.
 
Jon81uk

Jon81uk

Well-Known Member
ford91exploder said:
Considering that a 10 day US ticket with the same options at current prices is $620 - You Brit's get a pretty good deal on tickets vs US/CDN buyers.

What do the room discounts look like? or since you have DDP are you paying US rack rate.
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I don't think there was much of a room discount as we got the free DDP. We paid £220 ($330) a night for Wilderness lodge in September. Currently there is no discount as the free DDP offer just ended.

Last time we went (2010) we did get 55% off Saratoga Springs and the free dining offer as well. But I assume this is because they can't fill that resort. It is still the cheapest of the deluxes when we looked but I really didn't want to stay there again!

Oh and on the tickets its only £25 ($37) more to get 21 day tickets instead of 14!
 
raven

raven

Well-Known Member
halltd said:
Pardon my ignorance, but why is Disneyland Paris being investigated for discriminatory pricing for offering different countries different prices if Walt Disney World does the same thing? Is that not allowed in Europe, but perfectly acceptable in the US?
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Yep. It seems they do love their international guests more than domestic guests.
 
ford91exploder

ford91exploder

Resident Curmudgeon
halltd said:
Pardon my ignorance, but why is Disneyland Paris being investigated for discriminatory pricing for offering different countries different prices if Walt Disney World does the same thing? Is that not allowed in Europe, but perfectly acceptable in the US?
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Laws in the EU prohibit pricing differentials based on location for EU entities which DLP is, WDW being US based is not subject to these EU directives.
 
ford91exploder

ford91exploder

Resident Curmudgeon
Jon81uk said:
I don't think there was much of a room discount as we got the free DDP. We paid £220 ($330) a night for Wilderness lodge in September. Currently there is no discount as the free DDP offer just ended.

Last time we went (2010) we did get 55% off Saratoga Springs and the free dining offer as well. But I assume this is because they can't fill that resort. It is still the cheapest of the deluxes when we looked but I really didn't want to stay there again!

Oh and on the tickets its only £25 ($37) more to get 21 day tickets instead of 14!
Click to expand...

And this is why PCGS is not going up at the same rate as attendance, This is one massive head fake from Disney which successfully markets that everyone is paying the same for adminssion, It's also why Iger REALLY, REALLY does not want to discuss details of P&R finance. The discounts for S. America are MUCH larger than the ones for the UK. Perhaps @Cesar R M can comment on rates for Mexico.
 
BrerJon

BrerJon

Well-Known Member
That article neglects to mention that there are four parks, and part of the reason Magic Kingdom attendance has risen is because so much has closed at Epcot and DHS that there's very little to do in the other parks compared to the past, so people gravitate towards MK more.

Then, because more people are going, lots of guests need a second day because of the crowds, which increases figures even further.
 
Greenlawler

Greenlawler

Well-Known Member
I think people have just accepted the fact that Disney is expensive.

Most visitors save money for that once in a lifetime trip. Disney does not especially cater to repeat guests.

The average family believes it has to take a Disney trip at least once.

So people will throw their money at Disney, for that once in a lifetime trip, just accepting the expense without even really knowing how much it is relative to years past or other experiences.

If Disney depended on repeat business they would hit a tipping point IMO, eventually. I mean really how many people will be able to afford semi regular trips to Disney the way they continue to raise prices and take away the cost cutting methods.
 
B

BigThunderMatt

Well-Known Member
marni1971 said:
U.K. Guests can also buy in the UK...

7 day hopper $430

14 day hopper $450

21 day hopper $470

Give or take a few dollars. These also include both water parks but not parking.
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Is it common practice for people from the UK to go on holiday for three weeks at a time, every year or every other year? I feel like this is quite often the case especially with the sheer number of 2-3 week tickets I saw while working at Disney. I just can't imagine taking a vacation for that long, the cost would be astronomical. I feel that in a general sense domestic visitors pretty much anywhere in the US get the shaft in pricing compared to international guests. But this concept doesn't work in reverse if American tourists go elsewhere.
 
FoozieBear

FoozieBear

Well-Known Member
Like others had said, theres nothing like Disney and they realize they can raise prices to ridiculous lengths and people will still come. Its kind of sad they would do so before even open their new themed lands and still paying their cast members next to nothing. Its only getting higher.
 
MichWolv

MichWolv

Born Modest. Wore Off.
Premium Member
raven said:
Yep. It seems they do love their international guests more than domestic guests.
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I would guess that international guests venture off-property for meals, etc. less often than domestic, and spend more on merch. If that's correct, there's a reason they love the international guests more, much as I wish I could get the same deals that others get. .
 

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