Well, perhaps others in a position of not having a great deal of money can appreciate this. No they don't need it. But it is never bad business practice to reward loyal customers. And why not. Would it be soooo bad? They already offer packages and discounts to groups and to cardholders. Then a family of four or five (as mine is) could return with their kids before its been so long that they have trouble remembering their last trip.
First of all, it's not like *I'M* J.P Gotrocks over here. I have to save for my trips to WDW, too. So please don't try to make it sound like I'm wiping my butt with hundred-dollar bills, pointing and laughing at the poor folks who only want a nice vacation.
Second of all, what you're saying is what I mean by a sense of entitlement. "You're selling what I want. You can give it to me for less, or free, and you wouldn't really notice it. Would it be soooooo bad if you gave me some of what you have, or sell it to me for much much less?" You want, just 'cuz you want it. You have no REAL reason for WDW to give it to you, except that it would be nice. Then you add the guilt trip about your poor kids not being able to go to WDW. Make the argument that it's in WDW's best interest to offer the plan, not say that they should DO it because YOU want it or need it.
The whole gist of your comment reminds me of the movie "Lost In America" by Albert Brooks. If you've never seen it, I highly recommend it, even though I'm about to spoil most of it for you. :lol: Brooks plays an advertising executive who feels slighted by his boss, and who is being told he has to relocate to New York. He quits his job, and he and his wife liquidate all their assets and buy a giant RV. The idea is that they're gonna travel around the country, using what's left of their savings as their nest egg and live off of it until they die. After all, they now only need food and gas, right? They can roam the world, "just like in Easy Rider."
Their last-planned act of secular consumerism is to go to Vegas for one night to renew their wedding vows...where his wife gambles away all of their savings overnight while Brooks is sleeping.
There is a great scene at this point where Brooks tries to explain his situation to the casino manager (played by Garry Marshall). He explains that for the casino to give him and his wife back THEIR money is a good thing, they can make a whole ad campaign based on it, and it will bring them more guests. Marshall responds along the lines of "Yeah, they're gonna come here because they'll think we'll give them their money back! That's not what we do! We KEEP the money you lose, that's how we stay in business!" It gets wilder and more frantic, and it's hilarious.
Yes, it would show a tremendous of heart for Disney to make trips more affordable for everyone. I believe that with all my heart, and wish they would. But the most magical place on Earth exists to make money for its stockholders, so they need to believe that a rewards program benefits them.