October 2025 Price Increases

[Miss Bella]

All signs, though, are that attendance and hotel occupancy is far below the norm and continues to fall. That's why we are seeing so many unusual offers being made right now. Yet Disney still chose to roll out a new price increase. They didn't have to lower prices. They could have built a great deal of goodwill by simply announcing they were keeping prices the same for another year.

I think their strategy is to raise prices and offer discounts. Then they can adjust prices based on demand.

I agree with you on the good will, but that's Disney's problem not mine. As a consumer I have choices. It's only a problem for people that can't break away from Disney. I can't blame a corporation for charging more if people continue to pay the higher prices. That is how capitalism and the free markets work.

 

[Miss Bella]

It’s not that Disney is entirely unique (prices for hotels at popular beach destinations are often similar to monorail hotels), I think it’s a question of the sustainability of inflated post Covid prices all around. I don’t see this as a Disney problem specifically, just an inflation problem in general.

The purchasing power of the dollar keeps declining. It's definitely not just a Disney problem. They system is broken, and it appears that they are going to keep printing money to buy debt.

 

[HauntedPirate]

November and December availability at Coronado Springs, Yacht Club, Beach Club, and AKL have recently been added to Hotwire at rack rate.

If you're feeling impulsive, watch for these listings to start matching up with their unidentified "Hot Rate" offerings. It's pretty easy to line up the location and rating.

It's a good indication of where they're soft.

Given the new and continuing room discounts into mid-2026, it feels like there is softness... all around? Maybe I'm wrong.

 

[flynnibus]

While Disney has never come out and said they are a "luxurious" and they likely never will. The issue is they have priced themselves like they are a "luxurious" place

The word you are looking for is “premium”

 

[CoastalElite64]

I feel there's a distinction between being expensive and being a luxury good. Concerts, sporting events, and Disney trips may cost a lot, and they may be luxuries in the same way that any pricey nonessential thing is, but I don't think they're perceived by most people as luxury products as such. Luxury products are status symbols designed to connote prestige and exclusivity, and in that sense, I don't see how a Disney trip qualifies.

I mostly agree with you, although I think taking a DW vacation is a form of a status symbol similar to how attending the Super Bowl is or a similar type of sporting event. They are not luxurious but the combination of high cost and exclusivity qualify them as a status symbol.

 

[Disstevefan1]

The purchasing power of the dollar keeps declining. It's definitely not just a Disney problem. They system is broken, and it appears that they are going to keep printing money to buy debt.

We all know Disney was going to do its annual price increases on everything like they have done for decades no matter what is happening in the world.

 

[flynnibus]

But was it ever accurate of Disney to describe its "deluxe" resorts as such?

In the 80s and into the 90s they were far more unique experiences and offered upgraded amenities and services… so yes in the terminology of tiering, it was appropriate to use a word like deluxe… to differentiate between the offers.

The language was a tier label - more than an adjective

 

[surfsupdon]

In the 80s and into the 90s they were far more unique experiences and offered upgraded amenities and services… so yes in the terminology of tiering, it was appropriate to use a word like deluxe… to differentiate between the offers.

The language was a tier label - more than an adjective

Several of their Resorts, Yacht/Beach, BoardWalk, and Grand Flo, have been consecutive AAA 5Diamond Resort recepients more than a few decades ago. That's got to be something there too.

 

["El Gran Magnifico"]

Less people are going and paying Disney. Disney then raises prices to offset that. This trend can’t continue and be successful long term. Social media “influencers” would be the only ones left until they realize the perks they get aren’t worth the everything is awesome content.

They can only do so much to make Disney look like a dream vacation destination with less offerings that costs more than ever before.

I spent more with Disney 10 years ago on an annual basis than I do today. And I go almost as much. I no longer impulse buy and that includes meals, hotels, activities, and merch.

Disney forced me to change behavior while visiting. Now they reap what they sow. I’d wager I’m not the only one who is spending less with Disney while taking up nearly the same amount of space.

 

[HauntedPirate]

Several of their Resorts, Yacht/Beach, BoardWalk, and Grand Flo, have been consecutive AAA 5Diamond Resort recepients more than a few decades ago. That's got to be something there too.

Maybe I'm missing something? Not seeing a single Disney-owned resort with a 5-Diamond rating.

Most of the deluxe resorts have received a 4-Diamond award:

LAKE BUENA VISTA
Boulder Ridge Villas at Disney’s Wilderness Lodge (2023)
Caribe Royale Orlando (2022)
Copper Creek Villas and Cabins (2018)
Disney’s Animal Kingdom Lodge & Villas-Jambo House (2011)
Disney’s Animal Kingdom Lodge & Villas-Kidani Village (2011)
Disney’s Beach Club Resort (2003)
Disney’s BoardWalk Inn (2009)
Disney’s Contemporary Resort (2007)
Disney’s Coronado Springs Resort (2019)
Disney's Grand Floridian Resort & Spa (1989)
Disney’s Polynesian Village Resort (2007)
Disney’s Riviera Resort (2022)
Disney’s Wilderness Lodge (2013)
Disney's Yacht Club Resort (1991)
Hyatt Regency Grand Cypress (2002)
Orlando World Center Marriott (1986)
Signia by Hilton Orlando Bonnet Creek (2010)
Waldorf Astoria Orlando (2010)
Walt Disney World Dolphin (2018)
Walt Disney World Swan Reserve (2022)
Walt Disney World Swan Resort (2008)
Wyndham Grand Orlando Resort Bonnet Creek (2012)

Of course, most of the nicer Universal resort hotels are 4-Diamond, along with hundreds of other hotels in the US.

 

[HauntedPirate]

I spent more with Disney 10 years ago on an annual basis than I do today. And I go almost as much. I no longer impulse buy and that includes meals, hotels, activities, and merch.

Disney forced me to change behavior while visiting. Now they reap what they sow. I’d wager I’m not the only one who is spending less with Disney while taking up nearly the same amount of space.

You freeloader, you. How dare you. How DARE you?!?!

 

["El Gran Magnifico"]

You freeloader, you. How dare you. How DARE you?!?!

You realize how much money you can save by not tipping?

 

[HauntedPirate]

You realize how much money you can save by not tipping?

I still want the Disney Dollars for returning all those abandoned rented strollers to the front of the parks over the past 15 years. (Just because some left their kids in some of them doesn't mean I was wrong in doing it)

 

[Disstevefan1]

I spent more with Disney 10 years ago on an annual basis than I do today. And I go almost as much. I no longer impulse buy and that includes meals, hotels, activities, and merch.

Disney forced me to change behavior while visiting. Now they reap what they sow. I’d wager I’m not the only one who is spending less with Disney while taking up nearly the same amount of space.

Disney's annual price increases greatly outpaces inflation, wages, tariffs, strength of dollar and everything else.

Folks only have so much money to spend at WDW...

 

[Sirwalterraleigh]

Just a reminder…what’s happening in the Disney bubbles right now is not reflective of a simple S&D curve…
It’s a little more complicated than that.

 

[Sirwalterraleigh]

I spent more with Disney 10 years ago on an annual basis than I do today. And I go almost as much. I no longer impulse buy and that includes meals, hotels, activities, and merch.

Disney forced me to change behavior while visiting. Now they reap what they sow. I’d wager I’m not the only one who is spending less with Disney while taking up nearly the same amount of space.

I’m rowing this boat right with you…

I always get dismissed “you still go…so it’s magical and don’t ruin my magically magical dreams! ”

I don’t go in the same fashion I did when the product met more expectations

Way less consumption than it had once been

Sure they overcharge me
For tickets…but they don’t sell Nearly as many of them to me…and that isn’t the profit…it’s the gateway to the high profit products that makes me one of the “loser customers” more and more

If only I was a whale from Denver

 

[Sirwalterraleigh]

Given the new and continuing room discounts into mid-2026, it feels like there is softness... all around? Maybe I'm wrong.

Connect the dots…they would have seen bookings soften at the latest in early to mid 2022…based on the timing of events

And they’ve said nothing about “gains”…or we’d hear about it from the Swiss guard here.

Instead…downplaying/parsing/dismissing actual attendance figures

So here we are…the booking window is now into late 26 or even early to mid 27…and even though they are offering some of the biggest slashes ever…
No doubt the largest for “non-recessions” and that can’t be disputed…

…It hasn’t stopped the bleeding

So go back to last weeks price increase and reevaluate what the game is here?

Also note the “record pricing” for line skips over a 3 day weekend

Logical takes aren’t that hard…you just have to evaluate them logically

 

[Chi84]

I’m rowing this boat right with you…

I always get dismissed “you still go…so it’s magical and don’t ruin my magically magical dreams! ”

I don’t go in the same fashion I did when the product met more expectations

Way less consumption than it had once been

Sure they overcharge me
For tickets…but they don’t sell Nearly as many of them to me…and that isn’t the profit…it’s the gateway to the high profit products that makes me one of the “loser customers” more and more

If only I was a whale from Denver

As long as you’re doing what works for you why care what anyone else says?

 

[HauntedPirate]

Connect the dots…they would have seen bookings soften at the latest in early to mid 2022…based on the timing of events

And they’ve said nothing about “gains”…or we’d hear about it from the Swiss guard here.

Instead…downplaying/parsing/dismissing actual attendance figures

So here we are…the booking window is now into late 26 or even early to mid 27…and even though they are offering some of the biggest slashes ever…
No doubt he largest for “non-recessions” and that can’t be disputed…

…It hasn’t stopped the bleeding

So go back to last weeks price increase and reevaluate what the game is here?

Also note the “record pricing” for line skips over a 3 day weekend

Logical takes aren’t that hard…you just have to evaluate them logically

ThEy WaNt FeWeR pEoPlE iN tHe PaRkS bOb SaId So!!!1!!

 

[Chi84]

ThEy WaNt FeWeR pEoPlE iN tHe PaRkS bOb SaId So!!!1!!

Works for me!