MK Cars-Themed Attractions at Magic Kingdom

Animaniac93-98

Well-Known Member
If Cars is such a blockbuster franchise, you would think they would have fast-tracked a new film when they recently panicked about the box office and sought refuge in sequels, announcing new films in the Coco, Incredibles, Toy Story, Frozen, and even Ice Age series - or perhaps they could have greenlit it earlier like the Zootopia and Moana sequels.

Sure seems like a mixed message.

Cars 3 was not a box office smash. I'm not even sure it recouped its production cost in theatrical grosses alone.

Planes: Fire and Rescue made less than $150 million globally.

All 3 Cars movies are near the bottom of Pixar movie rankings on RT among critics

The real monetary value of Cars as a property comes from merchandise. An irrelevant metric for theme park attractions.

Disney has totally failed to understand why Cars Land at DCA is so popular. They think it's the brand recognition. The excellent quality of RSR, the beauty of the canyon and the charm of the town are totally lost on the executive team who don't like theme parks and don't see how the quality of an experience can transcend the appeal of its source material.

It's why they keep building Toy Story Lands that are just regional amusement park areas with iconographic props.
 

Animaniac93-98

Well-Known Member
Ok, good on them getting everything already up, etc , but this doorway does look a little funny on its own

View attachment 869351

"You unlock this door with the key of imagination"


3f53Eo.gif
 

James Alucobond

Well-Known Member
Cars 3 was not a box office smash. I'm not even sure it recouped its production cost in theatrical grosses alone.

Planes: Fire and Rescue made less than $150 million globally.

All 3 Cars movies are near the bottom of Pixar movie rankings on RT among critics

The real monetary value of Cars as a property comes from merchandise. An irrelevant metric for theme park attractions.

Disney has totally failed to understand why Cars Land at DCA is so popular. They think it's the brand recognition. The excellent quality of RSR, the beauty of the canyon and the charm of the town are totally lost on the executive team who don't like theme parks and don't see how the quality of an experience can transcend the appeal of its source material.

It's why they keep building Toy Story Lands that are just regional amusement park areas with iconographic props.
I think it’s in large part because Cars is essentially the boys’ counterpart to the Princesses. Cowboys once filled that niche, so this is now one of their few IP-based options to replace that.
 

mickEblu

Well-Known Member
Which I have been saying about EPCOT and DHS for years.

See now this is where it gets interesting. As someone that hasn't been to Epcot or DHS, would I even know or care? Is this what Disney is banking on? After the 40+ year olds die off nobody will care? The thing that makes the ROA different in my view is that is a huge/ integral part of the park but it's also timeless. They can claim that it's underutilized and thats fair even if they are partially to blame and doesn't really account for its value that doesn't show up on a spreadsheet. But they cant claim it went out of style. I'm not sure we can say the same about the majority of the Epcot or DHS attractions that went away.

Will younger generations still understand and appreciate the Disney difference? They re still a cut or two above the rest although Universal is catching up. IMO what sets Disney is apart was their visual story telling/ placemaking especially when it's in themes that take us to another time and place. I think the ROA turning into a Cars attraction is a downgrade in that sense.
 

Animaniac93-98

Well-Known Member
I think it’s in large part because Cars is essentially the boys’ counterpart to the Princesses. Cowboys once filled that niche, so this is now one of their few IP-based options to replace that.

Cars and Pirates were the two mid-2000s alternatives to the Princess brand (and Toy Story to a lesser extent)

But since they bought Marvel and Star Wars it's not as prominent IMO, although Cars merch skews younger
 

Casper Gutman

Well-Known Member
Cars 3 was not a box office smash. I'm not even sure it recouped its production cost in theatrical grosses alone.

Planes: Fire and Rescue made less than $150 million globally.

All 3 Cars movies are near the bottom of Pixar movie rankings on RT among critics

The real monetary value of Cars as a property comes from merchandise. An irrelevant metric for theme park attractions.

Disney has totally failed to understand why Cars Land at DCA is so popular. They think it's the brand recognition. The excellent quality of RSR, the beauty of the canyon and the charm of the town are totally lost on the executive team who don't like theme parks and don't see how the quality of an experience can transcend the appeal of its source material.

It's why they keep building Toy Story Lands that are just regional amusement park areas with iconographic props.
My confusion about Cars was, perhaps, a bit disingenuous, but this is very well put.
 

Jambo Dad

Well-Known Member
I agree. 7 dwarves is nice for what it is. But remember how they raved about the swinging coaster cars? They aren’t that big of a deal - novelty yes. Reminds me of how they talk about the “drifting” ATV’s and all.
They also mostly locked down the swinging system after they got complaints.
 

Casper Gutman

Well-Known Member
Animal Kingdom also has (had) Dinoland USA. A nostalgic throwback to both mid-century roadside attractions, and American culture's fascination and interpretation of dinosaurs.

All the Disney parks have it to some degree, even the international ones.
I’d argue Dinoland is a bit more postmodern and satirical in its approach to the subject, but I agree it was a different approach to many of the same themes.
 

James Alucobond

Well-Known Member
Cars and Pirates were the two mid-2000s alternatives to the Princess brand (and Toy Story to a lesser extent)

But since they bought Marvel and Star Wars it's not as prominent IMO, although Cars merch skews younger
MK is the most child-friendly park. Their IP-based logic, such as it is now, makes it pretty clear why they’d put Cars there.
 

flynnibus

Premium Member
Disney has totally failed to understand why Cars Land at DCA is so popular. They think it's the brand recognition. The excellent quality of RSR, the beauty of the canyon and the charm of the town are totally lost on the executive team who don't like theme parks and don't see how the quality of an experience can transcend the appeal of its source material.
The same exec team I'm sure sees the receipts from the SIX non-attractions in the land and know if the 'source material' is still relevant or not.
 

HMF

Well-Known Member
Disney has totally failed to understand why Cars Land at DCA is so popular. They think it's the brand recognition. The excellent quality of RSR, the beauty of the canyon and the charm of the town are totally lost on the executive team who don't like theme parks and don't see how the quality of an experience can transcend the appeal of its source material.
Ding!!!!!Ding !!!! Ding!!!!!!
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom