Bluey offhand might be the last really big piece of "new" kids' media to take off in merchandising. I can remember back in 2020 how there was only a limited amount of merch available that was in high demand, and now, there's plenty of it (though not as much as a Disney-backed series probably would have if it took off in the same way!).
It is a shame that Disney has not put its back into promoting Elio. Now that the review embargo has been lifted it's clearly shaping up to be a second-tier Pixar film in terms of quality, but I could argue that Inside Out 2 was that too, and look how well that did - except Disney pushed that harder and it was a sequel to a known hit. At this point BoxOfficePro is expecting Elio to come in third for the weekend behind the second weekend of How to Train Your Dragon and the debut of 28 Years Later, with a $20-30 million 3-day take, and even if the word of mouth legs out the way Elemental's did, that would be a rough start to overcome. Wish couldn't overcome a rough debut, nor could the Snow White remake. (If Elio does come in at those expectations it will be a worse start than Snow had!)
It is a shame that Disney has not put its back into promoting Elio. Now that the review embargo has been lifted it's clearly shaping up to be a second-tier Pixar film in terms of quality, but I could argue that Inside Out 2 was that too, and look how well that did - except Disney pushed that harder and it was a sequel to a known hit. At this point BoxOfficePro is expecting Elio to come in third for the weekend behind the second weekend of How to Train Your Dragon and the debut of 28 Years Later, with a $20-30 million 3-day take, and even if the word of mouth legs out the way Elemental's did, that would be a rough start to overcome. Wish couldn't overcome a rough debut, nor could the Snow White remake. (If Elio does come in at those expectations it will be a worse start than Snow had!)