Animaniac93-98
Well-Known Member
And it had a higher opening than Creed.
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Disney (and others) at the Box Office - Current State of Affairs
- Thread starter Disney Analyst
- Start date
And it had a higher opening than Creed.
Dranth
Well-Known Member
Of course it is, which is why the poster shouldn't have presented it as an absolute or if they didn't mean it as one, at least include some language to indicate that. Not being more precise with words is one of the big issues we have with folks talking past each other.
See, I am not sure I completely agree with this either. I think movies don't do well for a lot of reasons and being bad might be a plurality, but I don't think it is a majority if we are looking at main stream releases.
Yes, many are bad, but some movies are just released at the wrong time, going up against a massive hit. Some have subject matter people aren't ready to or don't want to deal with. Others release into tough financial times that weren't expected when the film started production. Still more just release into a crowded market and there aren't enough theater going customers to support them all. Some fail to get any marketing backing from the studio and die in obscurity. Others suffer from fatigue of a particular genre. Etc.
Sure, many of those reasons could potentially be attributed to studios not understanding current market forces or just plain not reading the room, but that does not make them bad movies.
They haven't had the consistency they used to in recent years, but they have put out good movies, some of which didn't do well in the box office.
I am sure that is one factor.
Like it or not, we will get more of both.
If good originals keep failing to break through then yes, no matter who is in the C-Suite we are looking at studios leaning more into sequels and remakes/reboots across the board.…more frozen…I’m sure.
Casper Gutman
Well-Known Member
We’re going to reference reality and draw lessons from history rather than just shouting emotionally satisfying nonsense. There’s too much of the latter going on in general.
Casper Gutman
Well-Known Member
By the way, a lot of posters reacted with incredulity when I pointed out that a LOT of Marvels recent troubles were due to Feige stepping back. I believe the Wall Street Journal has a big article explaining precisely that.
Disney Irish
Premium Member
I haven't read the WSJ article, but I think it was fairly well discussed in other threads how Feige was being spread thin and that it affected production and quality of the MCU movies in Phases 4/5. And that in 2023 (I think that was when) he took back the reigns so to speak as they refocused.
I believe Thunderbolts is one of the first ones produced after he took back the reigns, and the higher quality of the movie shows that.
TalkingHead
Well-Known Member
Thunderbolts actually opened with $74M domestically which puts it under Ant-Man/Wasp and Shang-Chi and ahead of Eternals for OW domestic tallies
CaptJackSparrow
Active Member
I just read that it came in under projections.
Also it is 30th of 36 Marvel opening weekends. Maybe 74m isn't so great.
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Dranth
Well-Known Member
It is an interesting theory and assuming that 2023 date is accurate we have a nice dividing line to track it.
Cap 4 was filmed March - June 2023 so would have either just missed or caught the very beginning of Feige turning his attention back to the MCU. Thunderbolts was filmed early 2024 and FF July to November 2024 so if both of these end up being markedly better movies it would be a good start to the theory.
Casper Gutman
Well-Known Member
Where are you getting 74 million?
Even if true, I believe Thunderbolts three day global box office is significantly higher then Shang-Chi. It did come in lower then Quantumania, the third installment in a successful series - just like pretty much every other Marvel debut film,
Serpico Jones
Well-Known Member
Sirwalterraleigh
Premium Member
So it seemsIts too bad Disney's movie business does not understand this concept.
That one is well out of control now tooDisney's theme park business for sure understands this concept.
Sirwalterraleigh
Premium Member
Chi84
Premium Member
It’s already started but you just label whatever you don’t like to hear as “semantics.”Great idea…
Who’s gonna start!
Semantics doesn’t mean everything that doesn’t denigrate Disney.
easyrowrdw
Well-Known Member
Are the international markets the same? The opening of a movie in international markets can vary from one film to the next so I can see why domestic opening weekends makes for a more straightforward comparison.
Disstevefan1
Well-Known Member
Disney knows how to CUT COSTS and NOT overspend in its theme park business, especially WDW
If they do spend on the theme parks, they S T R E T C H the spending over MANY YEARS on the same project!
Disney Irish
Premium Member
You just described every business that uses modern accounting going back almost 100 years. Disney is no different in that regard, they just use generally accepted accounting practices (GAAP) for amortizing costs over time.Disney knows how to CUT COSTS and NOT overspend in its theme park business, especially WDW
I really wish business and economics courses were still taught in schools.
Tony the Tigger
Well-Known Member
This is silly.
Phroobar
Well-Known Member
I think it makes it worst by renaming it.
Ghost93
Well-Known Member
I think the New Avengers is a clever reveal in the movie itself, but I feel renaming the movie in the marketing after one week will just confuse people more than anything else. In fact, it might turn people against the movie as they will see a bunch of D-list characters and say "NOT MY AVENGERS!!"
Now to be fair, I think the movie does a terrific job of developing the characters and making you really like them. I was a bit indifferent the Black Widow movie and didn't care for The Falcon and the Winter Soldier (the two MCU properties Thunderbolts most directly follows up on with the inclusion of Yelena, Red Guardian, Valentina and John Walker). And Ghost left no impression on me in Ant-man and the Wasp. So I wasn't at all hyped to see these characters when this movie was announced, and I'm sure most people felt similarly.
Yet, by the time Thunderbolts ended, I had grown to love the characters as the movie did a fantastic job fleshing them out. So by the time the movie revealed these characters are the "New Avengers" (as the marketing is now spoiling), I was on board, and I am now looking forward to see what happens next with them. But the casual moviegoer who hasn't seen the movie yet will likely scoff at the idea of these guys becoming the next Avengers team, as they only know the characters from how they were depicted their less well received movies/TV shows.
TP2000
Well-Known Member
Oh, okay. I can plug those specific Marvel movie types (first outing of a successful franchise) into the machine and see what it says.
They aren't "my" numbers. They are the numbers from the website called, conveniently, The Numbers. I only put in which movies I want to compare, and the numbers are there from the usual public disclosure sources the industry uses to track box office. Which is probably why they call themselves The Numbers.
Here's how those Franchise Starters looked at their domestic opening weekends, adjusted for inflation...
Thunderbolts did 80% of Captain America 1
Thunderbolts did 56% of Guardians of the Galaxy 1
Thunderbolts did 79% of Thor 1
Thunderbolts did 96% of Ant-Man 1
The closest analogy for Thunderbolts at this point is Ant-Man 1 in 2015. But Ant-Man performed much stronger overseas than Thunderbolts is currently doing. Almost double the domestic box office from overseas for Ant-Man! And Thunderbolts has already opened this past weekend in all overseas markets; there is no foreign country left to open in for Thunderbolts.
It would appear that Thunderbolts will struggle to reach $500 Million, much less than Ant-Man 1's inflation adjusted $696 Million global take, barring some crazy strong legs domestically and a notable surge in box office overseas in the next few weeks. '