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Disney (and others) at the Box Office - Current State of Affairs

Dranth

Well-Known Member
I haven't read the WSJ article, but I think it was fairly well discussed in other threads how Feige was being spread thin and that it affected production and quality of the MCU movies in Phases 4/5. And that in 2023 (I think that was when) he took back the reigns so to speak as they refocused.

I believe Thunderbolts is one of the first ones produced after he took back the reigns, and the higher quality of the movie shows that.
It is an interesting theory and assuming that 2023 date is accurate we have a nice dividing line to track it.

Cap 4 was filmed March - June 2023 so would have either just missed or caught the very beginning of Feige turning his attention back to the MCU. Thunderbolts was filmed early 2024 and FF July to November 2024 so if both of these end up being markedly better movies it would be a good start to the theory.
 

Casper Gutman

Well-Known Member
Thunderbolts actually opened with $74M domestically which puts it under Ant-Man/Wasp and Shang-Chi and ahead of Eternals for OW domestic tallies
Where are you getting 74 million?

Even if true, I believe Thunderbolts three day global box office is significantly higher then Shang-Chi. It did come in lower then Quantumania, the third installment in a successful series - just like pretty much every other Marvel debut film,
 

easyrowrdw

Well-Known Member
Where are you getting 74 million?

Even if true, I believe Thunderbolts three day global box office is significantly higher then Shang-Chi. It did come in lower then Quantumania, the third installment in a successful series - just like pretty much every other Marvel debut film,
Are the international markets the same? The opening of a movie in international markets can vary from one film to the next so I can see why domestic opening weekends makes for a more straightforward comparison.
 

Disney Irish

Premium Member
Disney knows how to CUT COSTS and NOT overspend in its theme park business, especially WDW ;) If they do spend on the theme parks, they S T R E T C H the spending over MANY YEARS on the same project! ;)
You just described every business that uses modern accounting going back almost 100 years. Disney is no different in that regard, they just use generally accepted accounting practices (GAAP) for amortizing costs over time.

I really wish business and economics courses were still taught in schools.
 

Ghost93

Well-Known Member
I think it makes it worst by renaming it.
I think the New Avengers is a clever reveal in the movie itself, but I feel renaming the movie in the marketing after one week will just confuse people more than anything else. In fact, it might turn people against the movie as they will see a bunch of D-list characters and say "NOT MY AVENGERS!!"


Now to be fair, I think the movie does a terrific job of developing the characters and making you really like them. I was a bit indifferent the Black Widow movie and didn't care for The Falcon and the Winter Soldier (the two MCU properties Thunderbolts most directly follows up on with the inclusion of Yelena, Red Guardian, Valentina and John Walker). And Ghost left no impression on me in Ant-man and the Wasp. So I wasn't at all hyped to see these characters when this movie was announced, and I'm sure most people felt similarly.

Yet, by the time Thunderbolts ended, I had grown to love the characters as the movie did a fantastic job fleshing them out. So by the time the movie revealed these characters are the "New Avengers" (as the marketing is now spoiling), I was on board, and I am now looking forward to see what happens next with them. But the casual moviegoer who hasn't seen the movie yet will likely scoff at the idea of these guys becoming the next Avengers team, as they only know the characters from how they were depicted their less well received movies/TV shows.
 

TP2000

Well-Known Member
You missed the part were I said the first film in a franchise within the MCU….check out what the first Captain America, GoftG, Antman, and Thor did opening weekend…,

Oh, okay. I can plug those specific Marvel movie types (first outing of a successful franchise) into the machine and see what it says.

and are you sure your numbers are right??? 85% of Brave New World….. cap only made 10 million more

They aren't "my" numbers. They are the numbers from the website called, conveniently, The Numbers. I only put in which movies I want to compare, and the numbers are there from the usual public disclosure sources the industry uses to track box office. Which is probably why they call themselves The Numbers.

Here's how those Franchise Starters looked at their domestic opening weekends, adjusted for inflation...

Thunderbolts did 80% of Captain America 1
Thunderbolts
did 56% of Guardians of the Galaxy 1
Thunderbolts
did 79% of Thor 1
Thunderbolts
did 96% of Ant-Man 1

Honey, Why Don't We Start A Franchise.jpg


The closest analogy for Thunderbolts at this point is Ant-Man 1 in 2015. But Ant-Man performed much stronger overseas than Thunderbolts is currently doing. Almost double the domestic box office from overseas for Ant-Man! And Thunderbolts has already opened this past weekend in all overseas markets; there is no foreign country left to open in for Thunderbolts.

It would appear that Thunderbolts will struggle to reach $500 Million, much less than Ant-Man 1's inflation adjusted $696 Million global take, barring some crazy strong legs domestically and a notable surge in box office overseas in the next few weeks. '

 

TP2000

Well-Known Member
Even if true, I believe Thunderbolts three day global box office is significantly higher then Shang-Chi. It did come in lower then Quantumania, the third installment in a successful series - just like pretty much every other Marvel debut film,

That does not look to be the case. Even unadjusted for inflation, Shang-Chi had a better opening weekend than Thunderbolts by just over $1 Million.

And adjusted for inflation (2021-2024 was brutal on the pocketbook!), Thunderbolts had a domestic opening weekend that was 88% of the domestic opening weekend for Shang-Chi.

Who The Hell Is Shang-Chi.jpg


 

Sirwalterraleigh

Premium Member
It’s already started but you just label whatever you don’t like to hear as “semantics.”

Semantics doesn’t mean everything that doesn’t denigrate Disney.
Nope…we got the “I don’t understand…” stuff creeping in again. It’s disingenuous and not productive. Do as I say…not as I do
 

Sirwalterraleigh

Premium Member
Where are you getting 74 million?

Even if true, I believe Thunderbolts three day global box office is significantly higher then Shang-Chi. It did come in lower then Quantumania, the third installment in a successful series - just like pretty much every other Marvel debut film,
It was adjusted down…and no one on earth is making the case that’s good but you.

But hey…the 36 hour back and forth snit - contrary to reality -was fun 👍🏻
 

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