Disney (and others) at the Box Office - Current State of Affairs

Disney Irish

Premium Member
So officially an uphill battle on thus one?
Audience scores seem to indicate that that hill might be more of a small foothill rather than a mountain, ie it seems to indicate it might actually have legs....

We'll see how the rest of the weekend and the upcoming weeks unfolds.
 

TalkingHead

Well-Known Member
Rust is doing awful in theaters…. Only doing about 25 thousand in 115 theaters… that is only 217 per theater all weekend…. It seems like most are with me…. I will not be seeing this… should of been scrapped… but hey let’s turn a tragedy into a marketing gimmick
Thought I read that the family of the DP wanted it released or that the box office would be going to them?
 

Sirwalterraleigh

Premium Member
Audience scores seem to indicate that that hill might be more of a small foothill rather than a mountain, ie it seems to indicate it might actually have legs....

We'll see how the rest of the weekend and the upcoming weeks unfolds.

A $75 mil opening would not be good.

Not really, numbers thrown around by TP and others were worse than the actuals. So it could have been far worse, but in the long scheme of things its a single bad year and will be forgotten after a few good years.
Yes…really

$103 mil loss for poor Hallee 😱
 

Disney Irish

Premium Member
A $75 mil opening would not be good.


Yes…really

$103 mil loss for poor Hallee 😱
Good is relative, I’m also thinking it does closer to $80M or just over. Drops will be more interesting as time goes on, but scores indicate a potential $500M+ final.

Also if you read you’d notice that $103M for TLM was not the correct number, it was $14.5M. TP over inflated all the numbers by over $500M when compared to the actuals. So no not really.
 

Willmark

Well-Known Member
Rust is doing awful in theaters…. Only doing about 25 thousand in 115 theaters… that is only 217 per theater all weekend…. It seems like most are with me…. I will not be seeing this… should of been scrapped… but hey let’s turn a tragedy into a marketing gimmick
I want to see it because it’s a western. I’m staying out of what surrounds it.
 

Ghost93

Well-Known Member
I don't think the Thunderbolt's opening weekend box office is very good (it's comparable to pandemic-era releases like Shang-Chi and Eternals), but we should wait till weekend 2 before we determine whether the movie will have legs or not and whether the situation is salvageable.

While I think Thunderbolts is a pretty good movie, it's poor box office is the film paying for the sins of so many bad/mediocre Marvel movies that have been released within the past few years — Thor Love and Thunder, Ant-man and the Wasp: Quantumania, The Marvels and most recently Captain America: Brave New World.

The Marvel brand has been significantly damaged and I think it will take several good/great films coming out in a row to restore it.

Fantastic Four: The First Steps needs to be good/great. Anything below an 80% on Rotten Tomatoes would be extremely concerning for the MCU going forward.
 
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TalkingHead

Well-Known Member
Sold fewer tickets OW than any movie except The Marvels. 70% of Thunderbolts crowd was over 25.

Think they’ve passed the point where a reset would help. These films have to do four quad business because of their cost. Bringing in 50 characters for cameos in a team-up collab isn’t going to work more than once, and maybe not even then with the budget and salaries.

MCU is firmly in the SW category now, interesting to the diehards who suck up every bit of content and ignored by casuals.
 

Sirwalterraleigh

Premium Member

Tony the Tigger

Well-Known Member
The Marvel brand has been significantly damaged and I think it will take several good/great films coming out in a row to restore it.

Sticking with my earlier take: the trailers were not compelling. I’m hearing the film is better than I expected because even reading reviews from friends on Facebook who are not super fans, they thought this was a B list or worse of rag tag mix of superheroes, and they are pleasantly surprised with the well-done film. I have not had a chance to see it yet.

I’ve seen Disney trailers fail their films a lot in the last few years - from Wish to Planet of the Apes to Snow White.

I know trailers often misdirect a bit rather than give everything away, to leave some surprises in the theaters, but I think they could be doing a better job.
 

Sirwalterraleigh

Premium Member
Good is relative, I’m also thinking it does closer to $80M or just over. Drops will be more interesting as time goes on, but scores indicate a potential $500M+ final.

Also if you read you’d notice that $103M for TLM was not the correct number, it was $14.5M. TP over inflated all the numbers by over $500M when compared to the actuals. So no not really.
Time for the daily Reminder: what is the goal of releasing a movie again?
 

Disstevefan1

Well-Known Member
Time for the daily Reminder: what is the goal of releasing a movie again?
For Disney’s movie business it’s simply making the movies they want to make.

For other movie studios, they may take the incorrect path to make movies that sell tickets; bring folks into the theaters to buy concessions so that both the studio and the theater can make money and can support Hollywood.😉
 

Serpico Jones

Well-Known Member
Sold fewer tickets OW than any movie except The Marvels. 70% of Thunderbolts crowd was over 25.

Think they’ve passed the point where a reset would help. These films have to do four quad business because of their cost. Bringing in 50 characters for cameos in a team-up collab isn’t going to work more than once, and maybe not even then with the budget and salaries.

MCU is firmly in the SW category now, interesting to the diehards who suck up every bit of content and ignored by casuals.
It’s a mess and I don’t see how they’re going to be able to fight their way out of it. Seems like the public is saying Endgame was truly the end and we aren’t interested anymore and that’s a major problem moving forward.
 

Sirwalterraleigh

Premium Member
For Disney’s movie business it’s simply making the movies they want to make.

For other movie studios, they may take the incorrect path to make movies that sell tickets; bring folks into the theaters to buy concessions so that both the studio and the theater can make money and can support Hollywood.😉
For Disney it’s to make the maximum amount of money they can to push products over a wide range of segments for the longest time they can

Movies that don’t cover budgets or break even don’t get enough interest to do that.

Not at all hard here
 

Sirwalterraleigh

Premium Member
It’s a mess and I don’t see how they’re going to be able to fight their way out of it. Seems like the public is saying Endgame was truly the end and we aren’t interested anymore and that’s a major problem moving forward.
With the benefit of hindsight…yes…that’s the takeaway

The casual audience like what it had…but it ran its course
 

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