and if they can leverage Hulu’s live TV services,
Tho... "Live TV" subs are in danger. They provide live airing of linear channels. But if linear channels go extinct, there will be nothing "Live" to stream.
The exception would be sports, and Disney will be making the ESPN Cable channel into a concurrent streamer in 2025.
Based on Neilson Streaming ratings, (The latest available shown here) The only consistent piece of content they have that people really want to watch is Bluey. (Which they do not own but only distribute)
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Except this is the norm, not the exception. If you look back through historical ratings data, the only consistent successful program is Bluey.
D+ original content like Ashoka, Loki, Andor, Obi-Wan, Boba Fest, Secret Invasion, even Mandolorian S3 have not performed well or had lasting power to remain at the top of ratings charts. (They can't even come close to matching Bluey)
These are expensive productions that do not create the user engagement Disney needs to ensure the longterm viability of the D+ platform.
Before you weaponize the Nielsen data, there are things to be kept in mind:
1. Nielsen only counts minutes watched. This favors TV series that are an hour long v. those that are a half hour. Both series could have the same number of people watching, but the hour show will have twice the amount of minutes watched.
2. Having a "Top Ten" leaves out all the shows that have a good number of views, even over a long time, but they never appear on the Top Ten list.
3. People do really dumb things with a Top Ten list like pointing out a show that is "only at #5" and thus claim that "it is doing poorly." But it's still on a Top Ten list!! Being in the Top Ten is a big thing. Or, they look at the Master Top Ten and think every show that didn't make it is doing poorly (see next point).
4. Neilsen breaks out the total Top Ten into three categories: Original series and Made-for-TV Movies; Acquired series and Made-for-TV Movies; and, Movies that had a theatrical run. This helps to better compare apples to apples. Looking at the Master Top Ten combines all three, and a lot of shows with good numbers drop out. And suddenly, a movie that is in the Top Ten for movies is off the Master Top Ten. Because, apparently, "Suits" is the best goddarn TV series ever made because it is constantly in the Top Ten.
5. Nielsen's Top Ten list is a month behind. They sell the current and full range of data to the content companies. They aren't going to give out all the data for free.
That out of the way:
- Ahsoka appeared in the Top Ten original list for 7 weeks in row for a total of 4 Billion minutes of viewing.
- Loki 1: 8 Weeks. 5.8B minutes
- Loki 2: 4 weeks so far (delayed reporting). 2B minutes so far.
- Andor: 9 weeks. 4.2B minutes
- Obi-Wan: 4 weeks. 3.2B minutes
- Boba Fett: 9 weeks. 5B minutes
- Secret Invasion: 6 weeks. 2.5B
- Mandolorian S3: 11 weeks. 8.4B minutes