Disney Irish
Premium Member
According to screenrant last year, Rocky Horror has grossed over $120M during its continual theatrical run.Agreed. Regardless of the artistic merits of the film, flops like this seem to butt up against a unique set of financial and cultural physics when it comes to recovering after a disastrous opening.
I always wonder what the financial impact of becoming a cult hit long after the theatrical run is for a studio?
Rocky Horror Picture Show was a total bomb in its theatrical run around the Bicentennial as I remember. But several years later it became a cult classic by doing Midnight showings in big cities where fans would dress up as their favorite character and act scenes out in the theater aisles. By the 1980's it was a regular Saturday night offering in every college town in America; dress up and go see Rocky Horror Picture Show at Midnight (usually under the influence).
But did 20th Century Fox get any real money for those showings years after it bombed in the theater? I can't imagine they did, so long after its release and after they shared the profits with the theater houses doing the Midnight showings.
Rocky Horror Appears on Box Office Charts 46 Years After Its Release
The Rocky Horror Picture Show reappears on box office charts.
Yes Fox and now Disney still get some of that even today either through the ticket sales or through a "rental" fee paid by the theater to show an old run movie.