TP2000
Well-Known Member
Surely you can see that a few examples of box office success don't mean the good old days of multiplexes and shopping malls are coming back?
No, not at all. And on that part I agree with you strongly; the entertainment options for middle-class Americans have changed dramatically in the last 20 years. And in the last 5 years especially, with very cheap 4K streaming to relatively cheap 70 inch HD+ screens in their family room.
That said, I've heard too many Hollywood types using "Covid!" as the excuse why their movie bombed in 2022. (I'm not insulting you specifically as a "Hollywood type", you seem fun and normal. I'm talking about industry watchers and execs placing blame for their creative failures on Covid.) Americans still flock to movie theaters in huge numbers, but only IF it's a movie that appeals to them and is worth their time/money. Otherwise, they'll stay home on Saturday night and stream something for free.
The movie industry in 2022 is alive and very healthy. It came roaring back a year ago with Spiderman, and has produced giant blockbusters in the past year; Top Gun Maverick, Dr. Strange, Minions, etc., etc.
Americans still know how to drive their family to their local multiplex and will spend 50 bucks on tickets, if the movie on offer is appealing to them and their cultural instincts.
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