Totally - For all the secrets they kept with Rise, they were vocal that this was a game-changing attraction that combined multiple ride systems, was gut-punchingly immersive, showcased a bunch of Animatronics, and took you on a journey unlike anything else.
Here, the only things they seem to be pushing are the spaceship out front, the planetarium, and the fact that this is "one of the longest indoor coasters ever built . . . and it spins!".
Rise was talked up and managed to live up to the hype. Their language with this one seems much more considered and conservative, and I doubt that's an accident. If this was the best thing since sliced bread they'd be letting us know.