Article on the cultural impact the teaser has had in the past week -
It’s telling that—at least in the realm of entertainment—
Star Wars easily dominated all conversation during a week that included major revelations about the new 007 film,
Spectre, a trailer reveal for the new
Terminator Genisys, and word that Jared Leto, Will Smith, and Margot Robbie will headline a DC villains
Suicide Squad movie.
The
Star Wars news left all of them, much like the planet Alderaan, in the dust.
“We have access to more data than any other YouTube partner, and with almost 72 millions views, this
Star Wars: Episode VII trailer is the fastest-growing trailer that we’ve ever seen,”
“It will likely become the most watched movie trailer ever,” he added. “And what’s even more interesting is how the fans are running with it—it’s multiplying the impact. Already we have seen more than 90 million views of fan-uploaded content around the new
Star Wars movie, including reviews, parodies and reaction videos. We see the official views and the entire culture of
Star Wars coming to life on YouTube in a very big way.”
Lot's more in the article.....
http://insidemovies.ew.com/2014/12/05/star-wars-force-awakens-by-the-numbers/