Downtown Disney's United World Soccer closing to be replaced with a Disney operated Marvel store

[Magenta Panther]

Another way to get families down to Disney Springs

Which is just a glorified shopping mall, right? I wouldn't waste five minutes on that.

 

[Matt_Black]

Which is just a glorified shopping mall, right? I wouldn't waste five minutes on that.

That's not entirely fair, as there's a lot of live entertainment down there, especially around the holidays.

 

[HauntedMansionFLA]

That's not entirely fair, as there's a lot of live entertainment down there, especially around the holidays.

Will the Osborne Christmas lights end up down there?

 

[Bolt]

Will the Osborne Christmas lights end up down there?

No one knows.

 

[HauntedMansionFLA]

This would be an awesome store. I am looking forward to it.

Just saw Universal lawyers heading into DD

 

[JEANYLASER]

This will be awesome to see the Marvel at Downtown Disney and I hope Marvel including Figment comics at Downtown Disney.

 

[dstrawn9889]

of course it cant be named 'Marvel'... so maybe Superheroes r us? this seems like maybe disney pushing to see how far they can stretch the legal jargon (dunno how they can stretch the term 50 miles, or cannot use the name Marvel on it's East-of-the-mighty-Mississippi parks)

 

[HauntedMansionFLA]

of course it cant be named 'Marvel'... so maybe Superheroes r us? this seems like maybe disney pushing to see how far they can stretch the legal jargon (dunno how they can stretch the term 50 miles, or cannot use the name Marvel on it's East-of-the-mighty-Mississippi parks)

I was thinking the same thing. Kind of like when Letterman went to CBS and NBC said he couldn't do the Light Night on a different network. Letterman really pushed the limits and basically did the same show - just changed a few things a little bit. They did the monorail loop past the Magic Kingdom and got away with it.

 

[lazyboy97o]

My one question: is the store big enough that it could feature a M&G? I think conceivably they could have a M&G in DTD without violating the contract with Uni. That would allow them to promote the latest Marvel film at WDW even if it can't be done in the parks.

That probably depends on how far Marvel developed the Marvel Action Universe and how much Universal knowns about those concepts.

 

[Mickey81]

This is super fantastic!! Now I have a reason to venture over to the West Side every trip.

 

[DisneyJayL]

Just saw Universal lawyers heading into DD

I don't know about all of that, especially since Disney owns Marvel.
----------------------------------------

I wish they would have done this months ago. They would be making a killing since the movie is coming out soon. With that theater being right there who's to say they won't. Great idea by then.

Hulkbuster approves!

 

[CaptainAmerica]

of course it cant be named 'Marvel'... so maybe Superheroes r us? this seems like maybe disney pushing to see how far they can stretch the legal jargon (dunno how they can stretch the term 50 miles, or cannot use the name Marvel on it's East-of-the-mighty-Mississippi parks)

They absolutely can and will use the name "Marvel." There's nothing legally ambiguous here. The east of the Mississippi rule applies to THEME PARKS, of which Downtown Disney is not one.

 

[danlb_2000]

They absolutely can and will use the name "Marvel." There's nothing legally ambiguous here. The east of the Mississippi rule applies to THEME PARKS, of which Downtown Disney is not one.

Plus the contract has an allowance in if for a "retail concept" that Marvel was going to do develop, so Disney should have no problem using the Marvel name in conjunction with a store in DTD.

 

[lazyboy97o]

Plus the contract has an allowance in if for a "retail concept" that Marvel was going to do develop, so Disney should have no problem using the Marvel name in conjunction with a store in DTD.

The retail concept would not be allowed at Walt Disney World.

The Marvel Action Universe will not be within 60 miles of any Universal Theme Park with a THE MARVEL UNIVERSE

 

[danlb_2000]

The retail concept would not be allowed at Walt Disney World.

Ah, right, good point.

 

[Cmdr_Crimson]

They could probably use the name of the former store that was in USH..

 

[Captain Chaos]

Most logical way to go:

 

[TP2000]

Somehow I'm not surprised that a soccer store wouldn't be a good long-term bet in an American shopping mall.

I know, I know, we were all so Soccer-crazed for about three minutes last July during that world championship thing that no one really knew about beforehand.

It was such a trendy, fun game to pretend to be interested in that summer, wasn't it kids?

It's fairly obvious a Marvel store will have more customers in it than those photos of empty aisles displaying soccer balls.

 

[xdan0920]

This is great news, now even more reason for me not to leave Disney property.

You just nailed that talking point. Bonuses all around.

 

[xdan0920]

Somehow I'm not surprised that a soccer store wouldn't be a good long-term bet in an American shopping mall.

I know, I know, we were all so Soccer-crazed for about three minutes last July during that world championship thing that no one really knew about beforehand.

It was such a trendy, fun game to pretend to be interested in that summer, wasn't it kids?

It's fairly obvious a Marvel store will have more customers in it than those photos of empty aisles displaying soccer balls.

Soccer isn't growing by leaps and bounds in this country. You're right. That type of opinion doesn't make you appear out of touch at all.