My platform would be that by spending a little more money and spending it efficiently, enough people will be won over that it can make a quick return and improve the long-term health of the resort. That one guy always used to say something like "Quality will out"... that can be my campaign slogan.
That said, these would be my key points:
1. Tear down the hat. Make the Chinese theater the DHS icon, and promote it as such in all the resort merchandise. The hat is the ugliest zit on the nose of WDW, and no amount of dressing up elsewhere will be able to distract from it until it's dealt with.
2. Focus Epcot on its original themes of futurism, the potential of mankind, and the oneness of humanity. This would be prevalent in any and all new attractions and additions to the park. As such, the park would be renamed EPCOT Center, the pavilion logos would be redesigned and reintroduced, the main logo would be redesigned, etc.
3. Greenlight the proposal to redo the Imagination pavilion. Because I know WDI has one. And if they have more than one, than I would greenlight the one that features a Hunny Hunt-style whimsical trackless ride through the imaginations of Figment and Dreamfinder. The original upstairs ImageWorks would be upgraded and reopened, with the downstairs used for more attraction space. Keep the existing facade; it's quite nice.
4. Tear down Leave a Legacy. The tiles, if they must be kept, could be located to a small indoor pavilion built to the side of the entry plaza. The entry plaza would then be redesigned to include plants, water features, clear trafficways, and a grand, unobstructed view of Spaceship Earth.
5. Greenlight and fasttrack a plan to finish Animal Kingdom. Let Imagineering go nuts here. Perhaps something featuring animals from mythology, or a new continent in the place of Camp Minnie-Mickey. Make an elaborate Dinosaur-based family ride to replace Dino-rama, so one of the most majestic parks WDI has ever created doesn't have to rely on a carnival to fill out a guest's day. And find some sort of nighttime entertainment - a parade, a fountain show, anything. Just build it fast. Harry Potter isn't waiting.
6. Refurbish the following attractions: Expedition Everest (get all the effects working fully, including the yeti - no matter how long it takes), Peter Pan's Flight (clean it up, improved show effects), Fantasmic (new dragon, replace Pocahontas scene, etc.), Great Movie Ride (upgrade AAs, maybe some new movies), Carousel of Progress (upgraded AAs, new final scene), Enchanted Tiki Room (as the ride would be known as post-refurb), and the Country Bear Jamboree (because if the sound of an AA's eyelids blinking is drowning out his own speech, it's time for a refurbishment)
7. Reopen the shuttered or "seasonal" restaurants in the MK. Those including Tomorrowland Terrace Noodle Station, Golden Horseshoe Revue, Pirata y Perico, and the Adventureland Verandah. No guests should have to be exposed to the depressing reality of a shuttered building while in the Magic Kingdom, especially when that same guest has to wait half an hour in line to get food elsewhere.
8. Take over Downtown Disney. I know that TDO wasn't expecting the economy to crash shortly after closing down Pleasure Island, but that's the reality of what happened. And it isn't going to recover nearly as quickly as they've apparently been hoping. Time for Disney to swallow some pride and take over Downtown Disney on it's own, without waiting and begging for outside retailers to come in. Open up new restaurants, start up some interesting store concepts, create magical experiences, maybe open up that Adventurer's Club. I'm sure Imagineering has some ideas, and it won't need to outsource for the help.
9. Rethink the resort merchandise. Disney has improved with this a lot, but if fans are having to go to online entrepeneurs to get the Disney merchandise they're looking for, then there's still an opportunity Disney's missing out on. Any guest should always be able to find the merchandise they're looking for, whether it's a tshirt with an obscure attraction phrase, to a mug with their favorite hotel name on it, to a Mickey Mouse backpack. Don't just pick one type of guest and sell only just for them.
10. Look seriously into the resort transportation issue. I'm not saying this will be an easy issue to fix, nor am I proposing a vast monorail expansion to every park and hotel. But I am saying that a massive fleet of 8-miles-to-the-gallon city buses clogging up the roads is not a sustainable solution to the future of WDW transportation. Maybe the answer is monorails, maybe it's light-rail, maybe it's personal rapid transit, maybe it's something the likes of which mankind has never seen and exists only on a desk somewhere in WDI. But the first step is to start looking for a solution.
Well, that'll do for now. It'd certainly be a good start. :wave: