After what was an excellent lunch hosted in a smaller meeting room just across the hall from our ballroom set up, the group dove back into designing our service delivery. Our topic of discussion had now shifted from the common purpose to the quality standards that help CMs perform their duties to the best of their abilities.
Jenn and the Jims provided us with Walt Disney Worlds Quality Standards – the four keys and asked our tables to figure out the order of the priority for the keys. If you didn’t know, the keys are Show, Efficiency, Safety, and Courtesy.
Our group got together and came up with the following order: Safety, Show, Courtesy, and Efficiency. We thought we were spot on. Turns out we were pretty close but the actual priory according to Disney is Safety, Courtesy, Show and Efficiency. Safety above all, especially at a theme park with numerous hotels and guest options, makes complete sense.
We figured Show would be next but since Walt always wanted any Disney park to provide that friendly feel, Courtesy is number two. Show followed because, well as we all know, the show around the entire complex is second to none, and Efficiency rounds out the four keys as the pride themselves on being as efficient as possible, whether that becomes loading as many people on to rides within an hour, seating people at their reservation times or turning over hotel rooms in a timely manner.
It was explained that all CMs were to perform their role knowing that the priority of the Keys takes precedence depending on certain situations that might arise throughout the day. An example would be a CM who is working in Adventureland sees a potential safety hazard just beyond the walkway into Liberty Square, even if the protocol is to not break character or leave your designated “land” the CM has full authority to ensure the safety hazard is taken care of so that no guests are injured.
When it comes to determining your organizational quality standards (if not already done), the guidelines we were told to follow are to identify four or five of our own “keys”, define what those keys mean, prioritize the order of each key and communicate all of this to every member of your staff so they know exactly what the quality standards are.
We then had some time to try and identify our own standards and build some content around them. It was a very interesting activity as almost everyone knows the role of their organization or the mission/values they carry but how often are those words or phrases displayed elsewhere other than the company website or literature that you potentially provide to customers. This is something we have an issue with, our external audience is very aware of the work we do and what our goals are but our common purpose and any core competencies are not discussed, displayed, reinforced all that often internally.
This has led to some great discussion around the office since I returned and is going to be a major focus for us moving into 2019.
After about an hour and a bit of working on these Quality Standards, we were ready to roll out and do some field work at the Magic Kingdom. Before we boarded the bus, we were split into three groups, with one facilitator leading each group. I was in a group led by Jim Mundy and idea behind the outing was to tour different areas of the park to display how the four keys intersect with some of the core principals of the parks (purpose, customer and economics) to provide the best possible experience for guests who visit the park on any given day.
We were all pretty excited to get to the park and for some in the group, this would be their first ever visit to MK which had folks really pumped up. We loaded onto the buses and made our way to the park. We ended up taking the back road into the staff parking area which took us all the way behind MK. We ended up passing the construction site for Tron (which we were not allowed to take photos of) and into a lot beside Space Mountain. We entered the park near the alternative entrance for tickets parties, which at this pointed was themed for the Halloween parties.
The three groups split up and went a few separate ways. We started off for the main entrance of the park where we found some shade and listen to Jim point out how the service direction was built with the core purpose and the four keys in mind.
[url=https://flic.kr/p/29LYBWk]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
This is the place that sets the tone and builds excitement for each guest. Having the placement of the train station, along with the floral arrangement in front helps to shield what guests see when they enter through the tunnel and get their first view of Main Street. The inclusion of wheelchair/Stroller rentals along with a guest service wicket provides guests with options. Having the new Magic Band system allows for an overall more efficient entrance to the park. All of this is pretty clear to guests who visit time and again but for a brand new guest it’s very impressive.
[url=https://flic.kr/p/MsrAya]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/P2zykS]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/P5Bmcw]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
We continued into the park on route to check out a few other spots, the First Aid/Baby station and the entrance/bridge to Adventureland. Instead of Jim breaking down how everything was designed around these two spots, he turned it over to our group to talk about the things we could see that fall into all of the categories we had been talking about.
[url=https://flic.kr/p/28pjuzm]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/Mw8uTV]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
As I stated during the day one report, all of these things are so blatantly obvious but fit the eye of the guests so seamlessly. It goes to show just how much thought and effort was put into the structure of the entire guest experience when the parks were constructed.
After we wrapped up at our third spot, we were turned loose in the park to go have some fun but to find another example of service design to bring back to the group and discuss when we went back to the hotel. Everyone scattered, and many went to find a ride or two to experience. I decided just to enjoy the sunshine, which was blazing, and slowly pace through different areas of the park taking photos and finding something to report back on.
It was a gorgeous day that made for some terrific pictures but man it was hot!
[url=https://flic.kr/p/MsqV2V]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/2b9DgS6]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/P8mLGL]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
[url=https://flic.kr/p/29MqGpB]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
Had to stop and take a #purplewall selfie!
[url=https://flic.kr/p/MoKcmX]WDW 2018 by
Matt Mandrusiak, on Flickr[/URL]
One of the cools things I wanted to test was whether a random CM would be able to recite the WDW common purpose. I approached someone working an ice cream kiosk and asked if she knew what her purpose was. Without a hiccup, she responded, “We’re here to create happiness!”. I thought that was pretty cool that she had that down pat and it turned out many of my classmates ended up asking other CMs the same question, all receiving the same answer. Clearly, some good training being provided at Disney University!
By the time it was ready to head back most of the group was seeking shelter from the sun under the canopy near the Plaza Ice Cream entrance. The heat was getting to everyone but it didn’t stop many of us from watching the parade passing by before we jumped backstage and found our buses. We were thankful to get back onto the air-conditioned bus and head back to the resort.
When we arrived back there was a nice spread of snacks waiting for us and we jumped right back into discussing some of the things the group had seen while in the field. Sounded like many had found at least one ride to enjoy before catching up with the group and everyone was raving about how amazing, and clean, the park looked.
We must have been gathered for another hour before the second day was ready to wrap up shortly after 400pm. It was another jam-packed day that had me beaming. As a Disney nut, getting to experience things the way we were able to was simply unbelievable. I was eating it all up! That said, when we did say goodbye for the day, it hit me as I was walking back to the room just how much stuff we have taken in over the last few days and I immediately felt tired.
I had a few plans for the evening but before anything, I was looking forward to getting back to the room for a little bit to relax.