DarkMetroid567
Well-Known Member
I feel like the inference in my post made it clear they weren’t doing any of that either lol
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WSJ: Even Disney Is Worried About The High Cost Of A Disney Vacation (gift link)
- Thread starter lentesta
- Start date
flynnibus
Premium Member
That’s what the man wants you to believe…
Or you know… they could do things like book actual capacity…. Or… gasp… add capacity
Agent H
Well-Known Member
You are misrepresenting what I’m saying in case you didn’t see it here’s my pointWell, if you know you're not the audience and you take the time and expense to travel there (especially if that includes a flight) and they are honest in their marketing about what it is, then it's completely on you, I guess.
But there's a difference between a family park and a kids park and that seems to be the thing a lot of people around here don't grasp.
No Disney park was ever a kid's park. Walt made a specific point in designing DIsneyland to not be a kids park.
Personally, I agree with that approach.
I also understand that e-tickets are expensive to build and the people who can't afford a trip to Orlando likely can't afford $100+ tickets for their family in Texas to visit a low-volume park, either and as far as I can tell, those are who this is targeted to the way Universal has pitched this.
It seems like the argument I'm hearing is, Universal shouldn't be in the business of trying to make anything for this crowd.
I’m actually excited to see what the camp Cretaceous and SpongeBob rides end up being (I am not a SpongeBob fan)
Disstevefan1
Well-Known Member
Google says middle class in US is between about $43,350 and $130,000.
That’s a big range!
The folks making 43K is gonna have a harder time affording a Disney vacation than the folks making 130K
DisneyNittany
Well-Known Member
I'm not sure I get your point.
I'm a sports fan, with long-time season tickets to Penn State, and previously had APs to WDW. It's possible to have multiple interests.
These people are part of that 20%, but they choose to vacation in ski towns or all-inclusive island resorts. They'd take a National Park over a Disney Park. I'm sure they'll go once when their kids are "old enough to remember", but current WDW is not going to be a place they go and are wowed and become annual guests.
My point is, there's nothing that current Disney management is doing to make a WDW trip appealing to them or their kids.
James Alucobond
Well-Known Member
They can be. That's their prerogative. I just don't think it will be a particularly effective way of drumming up interest in their more expensive offerings or enhancing their brand image. I also hope it doesn't seep back into their premier parks. We don't need more Dreamworks Lands.
DarkMetroid567
Well-Known Member
I heavily agree that Disney leadership isn’t really “in-touch” with what audiences may want but I’m also kinda confused as to what would be a particularly savvy move besides lowering prices. What do you guys propose?
Agent H
Well-Known Member
The point I’m trying to make is that of course they care more about football than the normal Disney parade and I don’t think there’s a problem of appealing to kids if there is a problem it’s cost kids wanna see encanto frozen and Moana
I just started reading this thread and the gift link doesn't work for me in Firefox or in a Chromium-based browser.
Fox&Hound
Well-Known Member
Let people have perceived value again. Bundle the sunshine flyer or whatever the new Magical express bus is into the price of admission. Give all resort staying guests complimentary lightning lane tickets (or at least a few). Increase dining discounts for on-site guests. I think most people will continue to pay the high prices if they at least feel that their money is worth it.
MrPromey
Well-Known Member
So basically, you're saying that unless they're building a third leg in North America, they shouldn't be doing anything at all, right?
What if their plan is, assuming this one works out, to build another half dozen dotted across the country? Would you expect with that plan, that they should all have e-ticket level attractions, too?
If I'm Universal and I have a stable of franchises targeted at young audiences and I realize that pretty soon, the parents of that audience are going to be priced out of Orland for everything from the price of airfare to how much I charge for pretzels, do I follow Disney's lead or do I look for other avenues to connect with them in ways they otherwise would never experience?
There's a fundamental difference in philosophy at play here.
It seems like there are a lot of people around here who think "this is something I do not like" and therefore, extrapolate that nobody else should like it, either.
Personally, I see an audience for this. It's not me or my family but I know people it would be for and I think the number of people that fall in that category is likely growing.
If someone had one of these in driving distance, I could see it building the brand loyalty Disney is losing when they look back at family photos 20 years later and it's of the kids posing with a Minion in Texas or Utah or New Jersey (where they grew up) rather than Mickey Mouse in Florida or California that their family could never afford to visit.
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Laketravis
Well-Known Member
Especially when it was countered with this:
"....according to a recent survey of more than 2,000 U.S. households conducted by Harris Poll for the Journal.....the survey found that 74% of respondents believe that experiences like cruises, amusement parks and visits to Disney resorts have become financially out of reach."
Apparently their survey sample wasn't the same as Disney's.
Tha Realest
Well-Known Member
Uh oh. SWA better cancel all those planned nonstop flights between DEN and MCO.
DisneyNittany
Well-Known Member
Well, it's not a normal Disney parade. It's the Magic Kingdom Parade with the Super Bowl MVP, which was why it applied, but wasn't the point.
You said the vloggers were free advertisers. The majority of non-Disney people have no clue who the vloggers are, nor care about them, as evidenced by a group of guys all with small children having no clue who one of the more popular Disney blogs/vlogs is.
I think this conversation has completely jumped the shark. How can there be a problem of cost if the have free advertising?
I feel like I'm having an argument with my wife, where you've been having a different discussion in your head and are just pulling me in halfway thru!
Laketravis
Well-Known Member
I think a good start would be to restore value for those staying onsite. That's the sector that seems to have suffered the most loss of perks.
AndyS2992
Well-Known Member
Exactly, but c'mon now, we know that ain't happening
James Alucobond
Well-Known Member
No. In that very post, I gave the example of DCL as something that has a similar level of experiential quality and broad appeal that doesn't potentially diminish perception. And I also said subsequently that if Universal wants to go this route, they can; it's just not the direction that I would personally go, and I hope it doesn't affect what they think they can get away with at their destination parks.
I'm kind of in the camp of not thinking that prices need to be that much lower, but as a child, I was very used to my family saving and only going every 3 or 4 years, with that being our only big vacation. The idea that things need to fit within your travel budget for a single year are perhaps reflective of changing trends in the frequency with which people travel and the kinds of experiences they want.
However, that doesn't mean things don't need to change in terms of perceived value and ease. Lightning Lane is kind of a nightmare, the perks of deluxe resorts are pathetic relative to price, all hands need to be on deck to boost capacity, and they can't let garbage like CommuniCore Hall and some of the DVC exteriors slip through the quality control cracks anymore.
Agent H
Well-Known Member
1. They seem like sports fans so of course they care more about the Super Bowl parade then the normal one this was true in the 90s and is true now 2. I concede the point about the vloggers I think there’s some spillover but you have a good point 3. I mean that kids probably want to go but the family may not be able to afford it which is horribly sad and unfair
DisneyNittany
Well-Known Member
Less ala carte and more all-inclusive feel.
I'm fine with paying more, but I want some guarantees.