World’s first Whopper Bar to debut at CityWalk
Orlando Business Journal
Burger King Corp. plans to introduce the first-ever Whopper Bar at Universal CityWalk in the spring.
Burger King (NYSE: BKC) said the new concept, including a smaller footprint and more contemporary design than a typical restaurant, will feature a “Whopper topper” area that will allow buyers to customize their sandwiches. The menu also will have special versions of the signature sandwich, including the Angry Whopper, Western Whopper and the Ultimate Double Whopper.
The new concept also will allow Burger King to reach new customers where it traditionally had trouble operating, said Chuck Fallon, the chain’s president of the North America region, in a prepared statement.
The concept is the first of several expected to launch in the next six to 12 months, according to a news release.
Universal CityWalk is Universal Orlando Resort’s 30-acre restaurant, shopping and nighttime entertainment complex.
Burger King (NYSE: BKC) operates more than 11,500 restaurants nationwide and in 71 countries and U.S. territories worldwide.