Why the slogan change for DVC?

[darthjohnny]

You don't own anything but "time". You are paying for the privelege of "time at Disney" in a more comfortable apartment setting. Its the way of all time shares.

Certainly not all time shares. My family actually owns five weeks in assorted time shares. We will always have the right to use a specific room at a specific time. They are deeded just like your own home is. There is no expiration date. The majority of time shares are still like that, but with the success of Disney, more are trying the "time" offering. All we have to pay is maintenace every year. Disney really the first to be successful at the "time" thing. DVC has to pay maintence on something you don't own. It is like if you had to pay taxes on Expedition Everest just because you entered the park.

 

[darthjohnny]

I own the right to utilize space in a DVC property for 380 points per year.

That means you have the right to pay them money every year. That is why I think they changed the slogan of "Own a Piece of the Magic". It was just too risky.

 

[Magic Maker]

My mother works with someone who bought way back when it first started in 1991. They offered him a chance to buy LIFETIME PASSES!!! But he didn't take it because he figured "How many times will I go to Disney for the rest of my life?". He has kicked himself ever since.

But the change in perks offered does not explain why they changed their slogan.

Any advertsing guru will tell you, ya gotta keep things fresh.

Own a piece of the magic is still in existence in different aspects. The Secret cmapain generates much more excitement and still creates that sense of magic and the Disney difference.

When a product is in it's infancy different strategies must be used vs. when a product has moved from infancy to maintian its strength. The tickets deal was ONLY a start up, a way to get members when we were still coming out in the world.

You do OWN something, you own it until 2054. Only 4% of timeshares are never ending.