Why is Brother Bear being promoted so much?

NemoRocks78

NemoRocks78

Seized
Original Poster
Sure, it looks like a great movie, I will definitely see it November 1st, but why is Disney going OVERBOARD on promoting the film? Yeah, trailers, TV spots, posters, and advertising at the parks are fine, but this is going WAY too far with more than that. I mean, at Muvico Theatres, they have a thing before the movie starts with the two moose (sorry I forgot the names) and they tell about keeping the sounds down during the movie. They are even on ABC, I saw them last week during the George Lopez show. They have to be spending 50 million-plus on promotion. It's probably the most promoted movie in Disney history. And the worst thing is it could go Treasure Planet's way:eek: .
 
CTXRover

CTXRover

Well-Known Member
Because if Brother Bear flops, it is just another nail in the already closing coffin on 2-D animation.

Its success could have an effect on Disney's recent decision to focus primarily on 3D/CG animation in the near future. Or perhaps, and more likely, its success could have an impact on how long Disney will wait to "resurrect" 2D animation.
 
mkt

mkt

When a paradise is lost go straight to Disney™
Premium Member
Disney isn't killing off 2D... trust me. They're definitely expanding 3D, but by NO means is 2D going the way of the dodo
 
J

JLW11Hi

Well-Known Member
I really havent seen that much advertising myself, but I am very glad that they are going overboard! I hope you're right, mkt, I'v just heard a lot of "stuff" lately about the future of 2D animation, some from many people working in the field.
 
mkt

mkt

When a paradise is lost go straight to Disney™
Premium Member
Originally posted by JLW11Hi
I really havent seen that much advertising myself, but I am very glad that they are going overboard! I hope you're right, mkt, I'v just heard a lot of "stuff" lately about the future of 2D animation, some from many people working in the field.
Click to expand...

what I've heard comes from my usual sources in Disney Feature Animation.... and they have yet to let me down.

To expand on what I said... they may take a break from 2D while they expand their 3D projects... but 2D will never be gone... not by a longshot.
 
NowInc

NowInc

Well-Known Member
2d is far from going bye bye..they are working on 4+ 2d projects right now that i know of....doenst sound like a losing faith situation to me ;)
 
WDWspider

WDWspider

New Member
Anyone remember the Advertising on Stitch. I don't think Brother Bear is going overboard. Seems rather typical to me. They think they have a rock solid Animated Feature and they are making sure to get the word out. Only thing is... MANY people are expected a Lion King WOW with this feature. Hopefully, no one will be disappointed. Lion King had no expectations and has grown into something leagues beyond the original movie so that puts ten times more pressure on another nature film to not just be great but to flourish.

I've been hearing that Home on the Range WILL be the last "traditional" 2D animated feature. Is this wrong info... many sources have been saying this to the public?
 
catinthehat

catinthehat

New Member
I don't think it's going overboard, either. personally, I can't wait to see the movie. I actually saw a commercial for it for the first time last night during Everybody Loves Raymond (i think).

Anyhow, I'm sure it's going to be great, and that's why they'll promote it so much.
 
T

TURKEY

New Member
I think that it needs to do well. It seems that the push is similar to Nemo and Stitch.

It also seems that they are showing more commercials aimed at different audiences, exposing different target groups to the movie. I don't think TP did this, and that is one of the reasons it failed and that is why BB is being pushed like this.
 
catinthehat

catinthehat

New Member
Yeah - using the McKenzie Brothers as the moose is definitely reaching out to older audience members, probably both for the humor and just general recognition of thier comedy.
 
MrPromey

MrPromey

Well-Known Member
Originally posted by JLW11Hi
I really havent seen that much advertising myself, but I am very glad that they are going overboard! I hope you're right, mkt, I'v just heard a lot of "stuff" lately about the future of 2D animation, some from many people working in the field.
Click to expand...

The big voice in the “2D is dead” crowd is Jeffrey Katzenberg, aka the head of animation at DreamWorks… Interestingly enough, he has yet to have had any real success at all with traditional animation since he left Disney. I’m sure the fact that all the 2D movies they’ve released over there at DreamWorks have pretty much bombed has in no way shaped his opinion on any of this…:rolleyes:

Anyone who sat through Sinbad in an audience full of kids knows why it didn’t do well and it had nothing to do with it being 2D… DreamWorks already had a good feel for the fact that they had a turkey on their hands with this one.

As for Disny, I think the trouble is that they have been experimenting over the past few years with some of their major releases. Most of the recent animated features from Disney (that weren’t sequels) have strayed way off from the traditional formula. Some like Tarzan and L&S were successful. Others such as Atlantis and TP were not.

Back when there was no competition, this wasn’t so risky because with only one move coming out every year or two (all of which were Disney) I don’t think people were as critical of them. Today there is competition in the market and Disney is releasing two movies a year on average so what was once a guaranteed audience for each and every film, isn’t anymore.

Brother Bear seems (from the trailers) to be going the Tarzan route where most of the singing doesn’t come from the characters but with the rest being the trademark Disney style…

I think they are promoting it to death to make sure it still has a fair chance. To me, the way they are promoting it sort of says that they have faith in it and I think that is a good sign.
 
NowInc

NowInc

Well-Known Member
Originally posted by MrPromey


I think they are promoting it to death to make sure it still has a fair chance. To me, the way they are promoting it sort of says that they have faith in it and I think that is a good sign.
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Im on the fence on this one...because traditionally...the worse a movie is..the more money studios put into promotions...just to try and make as much money as fast as they can ( aka..before the word gets out that it stinks)..."the core" is a perfect example of this. You couldnt swing a dead cat without seeing some huge ad or standee for the movie..and well......it....as expected..was a really bad movie.

Disney is unpredictable in these types of situations. Look at Pirates...it did AMAZING with minimal advertising...they knew it was a great movie. Then look at others like Last years flop..country bears. Same amount of exposure as pirates..and it sunk.

We'll see....I dont think BB is going to do what they want...it just doesnt seem that appealing to the majority of people I have been speaking to.
 
MrPromey

MrPromey

Well-Known Member
Originally posted by NowInc
Im on the fence on this one...because traditionally...the worse a movie is..the more money studios put into promotions...just to try and make as much money as fast as they can ( aka..before the word gets out that it stinks)..."the core" is a perfect example of this. You couldnt swing a dead cat without seeing some huge ad or standee for the movie..and well......it....as expected..was a really bad movie.

Disney is unpredictable in these types of situations. Look at Pirates...it did AMAZING with minimal advertising...they knew it was a great movie. Then look at others like Last years flop..country bears. Same amount of exposure as pirates..and it sunk.

We'll see....I dont think BB is going to do what they want...it just doesnt seem that appealing to the majority of people I have been speaking to.
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All good points but (and this may be the optimist in me) I don’t think that will be the case here. They are releasing it on a Saturday (the day after Halloween even) so the release date alone will make a big opening weekend gross difficult… And I’m also not totally convinced that they would be willing to put a major dent in the reputations of all of their products by heavily pushing a bad movie. I mean, ABC has enough trouble and while Disney does release bad moves, I can’t recall them ever creating a lot of hype for any of them... I agree that it will probably be a disappointment to people but I think that might come from the amount of attention it has been getting… The appeal thing could be a factor but I wasn’t terribly impressed with the concepts for Monsters Inc., L&S, or Finding Nemo either… Actually, the prerelease buzz around Nemo seemed to be that it might be the first Pixar film to fair poorly… Only time will tell I guess but I definitely don’t think (I really, really, really hope) it isn’t going to be another “The Core”. They are making comparisons to the Lion King which may be tooting their own whistle louder than they should but I’d like to think that the people in marketing aren’t total idiots and can appreciate the kind of damage claims like this could potentially do to a companies already tarnishing reputation.
 
catinthehat

catinthehat

New Member
I agree with MrPromey.

The point about the studios blowing it out of the water for bad movies is true in some cases, but I think Disney has a strong record of really promoting the films they think will be big hits. Like Nemo, which was everywhere. I think the studio really believes Brother Bear will be a big hit with audiences, and that's why we'll start to see it all over the place.
 
S

SnowWhite5669

New Member
Maybe I am way off on this but could it be because it was produced entirely at MGM studios? It's seems like there was an equal amount of publicity for Lilo & Stitch. I just don't know... but I do know that I can't wait to see it eh???:lol:
 
CTXRover

CTXRover

Well-Known Member
I'm happy to hear that 94% of those polled who saw it this past weekend at just those two theaters gave Brother Bear either an excellent or a very good rating with most of those being excellent. I just hope the bad reviews this movie is getting from critics (see www.rottentomatoes.com for a compilation of reviews. So far, only 27% of reviews say its any good :( ) doesn't keep people from seeing it. From that poll, it seems like the "general" audience is liking it. So what if BB has elements that could be traced back to other Disney movies (boy turned into beast, ala Beauty and the Beast, animal storylines similar to Lion King, etc.). If they could take the best of each film and integrate them into a new and intriguing story, then all is good. I know I'll be there this weekend to see it :D
 
blm07

blm07

Active Member
I don't think they are going overboard. When Nemo was out, I heard non stop crap from that turtle saying dude every 2 seconds. They make you feel like the whole movie is about that turtle.
 

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