I was excited by all of the announcements, but I think the Star Wars hotel is the most exciting. While I am a big Star Wars fan, I don't know that I will necessarily stay at the SW hotel. But, I think if Disney can pull this off (and if anyone can, Disney can), it becomes an immediate game changer for the hotel/resort industry. I'm looking forward to what other fully immersive experiences Disney (and others) come up with down the line based on the success of the SW hotel.