Pixieish
Well-Known Member
That's really nice. Actually, I still use a phonebook from time to time. Sometimes, (for the yellow pages business sections) I prefer the way the pages are laid out, versus the online listings.
I don't think that the online view captures my attention, as much as the ad placement on the paper (Yellow) pages. Perhaps it's because it's so fast to scroll or flip screens online, versus a slower approach to turning pages in the book. That extra second on a paper page could translate into a sale.
In our phonebooks, we also had street maps of the area, which came in handy.
My big issue is that they allow paid ads to show up at the top of the pages regardless of relevance...for example, online car parts dealers instead of ones that have brick-and-mortar stores locally. It's like they're trying to be mini-google.