Technically, you don't fall from the cliff itself if you're the Coyote. The way it works is: You frantically run outward...off of the cliff surface, not realizing you've accidentally run off of it at first. You continue to run a small bit in mid air before stopping suddenly, and coming to the realization that there is no longer ground beneath your feet. You hover in the sky for a few moments, allowing you time to give the camera a shocked, depressed facial expression which tells the audience: "Oops". Sometimes, you even have time to give a short, comedic wave bye-bye at the camera before the laws of gravity finally kick in. It is then that the fall commences and you plummet to your accordion state below.
