https://heleo.com/the-5-rules-for-making-a-hit/12732/
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One of the big questions for media companies right now is “how do I make money if my core product is endangered?” Broadcast television companies are thinking about this. Even movies have recognized that the North American cinema audience has basically flatlined and is not going to grow.
Kay Kamen was a mink hat salesman from the 1930s. He saw a Mickey Mouse cartoon and got an idea. He called up Walt and Roy Disney and he says, “Your cartoon is really brilliant, but your mouse can be more than a cartoon… The future of movies isn’t in the movie theater. It’s in department stores.” Kamen has this idea of turning Mickey Mouse into soap, tee-shirts, a Mickey Mouse watch—which became one of the most popular consumer products of 1932. Snow White, the biggest movie of 1937, sold more money in toys in two months than the movie made in its first two years. Kamen taught Disney that his core product was movies, but the future of his business was in all the things you could sell around the movie because people loved the first product.<<
Now you will never think of a mink hat in the same way ever again.
>>
One of the big questions for media companies right now is “how do I make money if my core product is endangered?” Broadcast television companies are thinking about this. Even movies have recognized that the North American cinema audience has basically flatlined and is not going to grow.
Kay Kamen was a mink hat salesman from the 1930s. He saw a Mickey Mouse cartoon and got an idea. He called up Walt and Roy Disney and he says, “Your cartoon is really brilliant, but your mouse can be more than a cartoon… The future of movies isn’t in the movie theater. It’s in department stores.” Kamen has this idea of turning Mickey Mouse into soap, tee-shirts, a Mickey Mouse watch—which became one of the most popular consumer products of 1932. Snow White, the biggest movie of 1937, sold more money in toys in two months than the movie made in its first two years. Kamen taught Disney that his core product was movies, but the future of his business was in all the things you could sell around the movie because people loved the first product.<<
Now you will never think of a mink hat in the same way ever again.