whats universal orlando upto in the superbowl?

[MagliteL13]

^ ^ Nice find!

7 Days at Universal?.... Eh' no thanks.. It's a one day two park deal. The way Universal is making money is considering they are only giving out one ticket to the 100,000 winners, that brings in major bucks for other family members who have to buy tickets...

Kinda like Disney's 'get in free on your birthday thing'?

 

[teebin]

They gave away 300,000 tickets... Here's the press release...

I love a person that goes and finds the bottom line and facts. This was a good promotion when it comes to the American public. It will serve the Resort well.

 

[agent86]

Unless you consider the money they didn't make for not selling the air time.

I agree with you, except that the point being made by The CEO (unless I misunderstood him) was that Universal "can only afford to air it once during the super bowl". That's looking at it from Universal's standpoint, and on their balance sheet, there was no shelling out of any money for the commercial. From NBC's standpoint, it's a different story, as it's their bottom line that it's hitting, not Universal's.