Please allow me to chime in with a top-ten list of quick facts about the demographics at DL vs. WDW, and how these differences affected the perceptions.
But even though I’ll keep these bite-sized, it’s still going to be a long list, because like most things in life, the reality is complicated. Life is not an easy “pass” or “fail,” “love” or “hate.”
1) The claim “SWGE was a failure“ is based on the reaction in DL. Everyone knew it would be more successful in DHS, because there’s little else to do anyway. But in DL, where many CMs and APs enjoyed extensive previews before being blocked out, the land had already failed to meet satisfaction rates before blocking APs and opening to low demand.
2) That’s because word travels fast in SoCal, and APs act as if DL belongs to them (not a judgment, just a known observation). Perhaps a better description would’ve been, “SWGE has a poor reputation because its creative decisions confused APs who expected music and entertainment.”
3) The combination of high prices and AP blackouts would’ve doomed any new land in the SoCal market. DL doesn’t get as much day-ticket tourist traffic at WDW.
4) The land opened unfinished.
5) The land is based solely on Disney’s sequels, and people wanted to experience the Star Wars universe they’d been seeing onscreen since 1977. No matter how much this doesn’t matter to some people, it absolutely matters to the SoCal market, where the entertainment industry is a big part of the local culture.
5) SWGE was indeed a financial failure, as evidenced by quarterly results. But again, this is complicated by the blockouts and admission hikes.
6) Disney privately acknowledges the problems with the creative decisions surrounding SWGE — and by extension, the new sequels. They fired Catherine Powell as a scapegoat for Iger and Chapek, they privately refer to the land as “our billion-dollar IP mistake,” and they’re burying the marketing for Episode IX under the success of the Mandalorian, a show which appeals to classic SW fans. The infamous Lucasfilm story department is getting a shakeup too.
7) MFSR is a mediocre attraction, but it was never intended to anchor the land. In the AP world of DL, it quickly became a “one-and-done” for many passholders.
8) ROTR is an incredible attraction! But it also looks and feels like the SW film universe fans expect, not a new, unwanted Batuu. (Oh, fwiw, the rumors are true, and it was designed to be easily reskinned to the OT.)
9) I’ll repeat it because it matters: ROTR is an incredible attraction that could’ve been built in any SW land, or even attached to Tomorrowland. It doesn’t need the Batuu (SWGE) environment to wow guests.
10) Bottom line: the opening of SWGE as a land was indeed a “failure” resulting from poor decisions made re: admission, blockout, music, and IP. But ROTR is a home run, and one of the best attractions Disney has created on U.S. soil in over a decade.
Hey, even DCA 1.0 gave us GRR and Soarin’.