Well for starters, it's been common public knowledge of all of the "arms" of Disney with respect to their movie production studios, network television, etc. And it is a good idea to expand and grow your business.
(1) September 11th and the current economic situation continue to hurt not only Disney, but other theme parks as well. Here in Texas, Fiesta Texas and Sea World have been offering discounted ticket packages to boost attendance. And I submit, this is why something like "tax cuts" and refunds will help boost the economy, and therefore travel numbers. For example, if a family of 4 receives an additional refund of $2500.00, as projected for next year, it would stand to reason that would do a long way to helping make to decision whether or not to vacation.
(2) Disney isn't taking away anything by discontinuing certain rates. Those were gifts anyway. All large scale entertainment companies offer incentives for visiting their establishments. (i.e., Vegas, with comp's for hotel rooms, drinks, etc.) Face it, if you are a passholder, a 2nd trip within a year pays for the price of the pass.
(3) My Wife and I both worked part-time seasonal for TDS last year, and the inherent problem is with what is offered in the stores, not how they are run. The offers are just not what the general public wants. Kids don't have an attachment anymore to plush (which is the big push in the stores) that are movie-related.
They want the fab five, cause that's who they know. And adults can't find things they'd like to have unless they order it from the catalog or on line. So, what's the point of even going into the stores? And while offering "giveaways" like lithos with pre-orders on movie releases sounds great, what it really is, is an indication that "hey, we're struggling for business, so let's give something away to attract customers." (might I reiterate, this is the same mentality currently being employed with all the vacation packages being offered.)
So be grateful for what has been offered in the past, and look forward to the future. It's long past time for Disney to shore up their business and to begin making better long term decisions for the growth of the company.
(and they could start by simply lowering the cost of a nights stay in their deluxe rooms. I'm sorry, but $250.00 and up a night for a room is outrageous, and the powers that be know it.)